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Experience the thrill of the ride with us!

At Northshore Sports & Auto, we're more than just a dealership - we're a family-owned and operated business dedicated to providing top-notch service and products to our customers. Established in 2008, we've grown to become a licensed BRP dealership, proudly serving the Sault Ste. Marie community and beyond.

Our Story

From humble beginnings as a used automotive and recreational vehicle dealer, we've expanded to become a one-stop shop for all your powersports needs. In 2013, we officially became a licensed BRP dealership, allowing us to offer a wide range of Ski-Doo snowmobiles, Sea-Doo watercraft and boats, and Can-Am all-terrain and side-by-side vehicles. Our commitment to quality service and products has earned us numerous awards, including National, District, and Regional dealer of the year for Sea-Doo and Ski-Doo.

Our Services

At Northshore Sports & Auto, we're dedicated to providing a comprehensive range of services to meet your powersports needs. From new and pre-owned inventory to parts and accessories, we've got you covered. Our state-of-the-art service centre is equipped with the latest technology and staffed by experienced technicians who are dedicated to getting you back on the road or trail in no time. We also offer financing options and promotions to make your purchase more affordable.

What Sets Us Apart

What sets us apart from other dealerships is our commitment to customer satisfaction. We take pride in building lasting relationships with our customers, and we're dedicated to providing an exceptional buying experience from start to finish. Our knowledgeable staff is always happy to answer your questions, offer advice, and help you find the perfect vehicle or accessory to suit your needs.

Reviews
Positive: The reviewers have all praised the dealership's exceptional customer service, knowledgeable staff, and wide selection of products.
Negative: One reviewer had a very negative experience due to poor communication, lack of transparency, and failure to deliver on promises.

Positive Reviews and Overall Service

Northshore Sports has received an overwhelming number of extremely positive reviews from customers. Many reviewers have praised the dealerships' exceptional customer service, noting that the staff are friendly, helpful, and knowledgeable. The vast majority of reviewers have given the dealership 5-star ratings, with many mentioning specific employees, such as Jeff, Andrew, Jordan, and Nic, who went above and beyond to assist them.

Some reviewers have mentioned the wide selection of products, including sleds, side-by-sides, and boats, as well as the convenient location and modern facilities. Many customers have shared stories of how they received excellent care after the sale, citing issues such as prompt and professional service, and addressing any concerns or problems they may have had.

Negative Review and Areas for Improvement

However, one reviewer had a very negative experience at Northshore Sports, giving the dealership a 1-star rating. Shylene Berry expressed frustration with the sales staff, stating that they lied to her and her husband, failed to provide accurate information, and did not compensate for mistakes. The reviewer also mentioned that the dealership took away the 4-year warranty they offered as punishment.

The negative reviewer also noted that the dealership failed to deliver on promises, leading to a lengthy and stressful process to resolve the issue. Additionally, they warned potential customers to be cautious and not give a down payment without seeing and having the product.

Overall Assessment

It is clear that Northshore Sports has made a concerted effort to provide excellent customer service and ensure customer satisfaction. The positive reviews are overwhelmingly enthusiastic, with many reviewers praising specific employees and mentioning the dealership's wide selection of products and modern facilities.

However, the negative review highlights the importance of transparency and accuracy in sales and communication. Northshore Sports would benefit from addressing these issues and ensuring that customers are provided with clear and accurate information to avoid similar negative experiences in the future.

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