Business Details
50+ Years
experience
Personalized Financial Planning in Barrie
Founded in 1953 by Rayner McCullough, our firm has evolved into a family-led financial advisory practice rooted in integrity and personalized service. We specialize in creating tailored financial strategies that adapt to life's transitions, treating every client as an extension of our family. With over 70 years of combined experience, our team prioritizes meaningful relationships over transactional interactions, ensuring clients receive guidance that aligns with their unique circumstances. Our approach combines decades of industry expertise with continuous adaptation to market trends, maintaining the same values that have sustained us through generational changes.We emphasize transparency in all recommendations, operating entirely on client referrals due to our commitment to ethical practices. Our boutique-style service ensures direct access to advisors who genuinely care about clients' financial well-being, offering ongoing support that evolves with changing life circumstances.
Services
Estate Planning
Investment Planning
Insurance Solutions
Retirement Solutions
Tax Planning
Details
- Year established: 1953
Highlights and features
- We offer generational financial expertise since 1953
- Our team provides personalized, family-oriented financial strategies
- We maintain direct client access with no automated systems
- Our boutique approach ensures dedicated advisor availability
- We focus on long-term relationship building over transactional interactions
Associations and certifications
- CFP
What people say
Personalized attention
Family-like service
Long-term commitment
Ethical practices
Adaptive strategies
Services
Estate Planning
We create comprehensive estate plans to protect your assets and ensure proper distribution. Our approach minimizes financial burdens for surviving family members while addressing incapacity planning. Services include will preparation, power of attorney arrangements, and tax-efficient asset transfer strategies tailored to individual circumstances.
Investment Planning
Our investment planning focuses on growing client portfolios through personalized strategies. We analyze financial goals and risk tolerance to develop customized investment approaches. The service includes ongoing portfolio management and regular performance reviews to adapt to changing market conditions and life circumstances.
Insurance Solutions
We help clients navigate insurance options to create appropriate coverage plans. Our process involves analyzing existing policies and recommending tailored solutions that balance protection needs with cost efficiency. The service ensures clients maintain adequate coverage without unnecessary expenses.
Retirement Solutions
Our retirement planning service creates sustainable income strategies for post-work life. We assess current financial status and develop phased approaches to achieve retirement goals. The service includes RRSP optimization, income stream planning, and adjustments for changing life circumstances.
Tax Planning
We develop tax-efficient financial strategies to minimize liabilities across investment, estate, and retirement plans. Our approach integrates tax considerations into all aspects of financial planning, ensuring compliance while maximizing after-tax returns through legal optimization methods.
People
Shirley Sawyer
Founder
Certified Financial Planner with over 30 years in the industry. Transitioned from lab technician to financial advisor in 1980s. Built practice through client education seminars and personalized service. Holds industry awards for excellence and community contributions.
Andrea Reid
Financial Planner
Certified Financial Planner with experience since 2000. Joined family business after university education. Specializes in intergenerational client relationships. Combines technical expertise with personal approach developed through growing up in the financial services environment.
Barrett Reid
Financial Advisor
Transitioned from marine industry career in 2010. Brings customer service focus from previous business experience. Specializes in creating comfortable financial conversations for clients. Active in local community engagement initiatives.
Kate Kelly
Client Services
Joined team in 2010 with marketing background. Focuses on client communication and relationship management. Works to maintain the firm's personal touch in all client interactions. Longtime family friend with deep community connections.
Hannah Nicholls
Financial Services Associate
Newest team member with customer service background from aviation industry. Completed mutual funds certification in 2022. Brings fresh perspective while maintaining the firm's traditional values of personal attention and ethical practices.
Questions
What makes your financial planning approach different?
Our family-led practice focuses on long-term relationships rather than transactional interactions, combining generational expertise with personalized strategies tailored to each client's unique circumstances.
Do you work with clients outside Barrie?
While based in Barrie, we serve clients throughout Ontario through virtual consultations and maintain our personal service approach regardless of location.
How do you handle changing financial circumstances?
We provide ongoing plan reviews and adjustments, recognizing that life changes require evolving financial strategies to maintain alignment with your goals.
What experience does your team have?
Our advisors collectively have over 100 years of local financial services experience, including Certified Financial Planners and industry award recipients.
How are investment decisions made?
We use a consultative process that considers your specific goals, risk tolerance, and time horizon to create customized investment strategies that evolve with your needs.
Can I start with small investments?
Absolutely - we work with clients at all financial stages, believing it's never too early or too late to begin building a secure financial future.
