Chuck English & Associates

At English Marketing Works, we are dedicated to helping independent schools succeed by providing marketing and branding solutions that drive results. Our team, led by Chuck English, has extensive experience working with schools to uncover what makes them unique and leveraging those insights to deliver effective marketing and messaging.

Our Services

At English Marketing Works, we offer a range of services designed to help independent schools achieve their goals. Our services include:

Branding and Brand Strategy: We help schools define what makes them one-of-a-kind and communicate that to key audiences through brand strategy and communication.

Enrollment Action Plans: Our broad-based strategy and tactics help schools bring recruitment and retention results to desired levels.

Strategic Messaging Guide: We take the pain out of having to describe what makes a school stand out with copy and concepts that are well-researched and strategically crafted.

Marketing & Communications Planning: Our in-depth focus groups, external research, and competitive analysis provide a basis for a roadmap detailing the steps and metrics of marketing success.

Mentoring/Coaching: We empower schools to make better decisions by rising above the day-to-day to focus on strategic goals while reacting to changing circumstances.

Strategic Design: Our outstanding visuals combined with a clear sense of purpose create compelling and effective websites and other online and off-line collateral.

Tailor-Made Solutions: We develop branding, brand strategy, marketing & communication plans, and campaigns to help schools achieve their strategic goals.

Recent Engagements

We have recently completed engagements such as:

• Design and development of a new website to meet strategic marketing goals
• Ambassador training for parents, faculty, and board members
• Directing the marketing & communications activity of a large four-branch day school
• Conducting a marketing SWOT analysis and developing strategic messaging, including talking points for ambassadors

Speaking/Presenting Engagements

Chuck English has been an experienced and engaging speaker on topics related to independent school marketing. He has presented his ideas at numerous conferences, workshops, and webinars, including:

• NAIS Annual Conference
• Enrollment Management Association Annual Conference
• AISAP Annual Institute
• Blackbaud K-12 User Conference
• ISAS (Independent Schools of the Southwest) Admissions Conference
• NYSAIS (New York State Association of Independent Schools) Admissions Conference
• Prizmah Jewish Day School Conference

Our Approach

At English Marketing Works, we believe in a custom-made approach to every engagement. We do not rely on a system, template, or proprietary consulting format. Instead, we tailor our services to meet the unique needs of each school and help them achieve their goals.

Let Us Help You

We would be happy to discuss your school's situation and provide advice or recommendations. With our expertise, we can help your school succeed and achieve its goals. Contact us to learn more about how we can make marketing work for you.