Planet Beach

Planet Beach was founded in 1995 with a vision to revolutionize the spa industry by making premium wellness services accessible and affordable. Our journey began in New Orleans when health club owner Stephen Smith identified a need to diversify his offerings and capitalize on the growing demand for alternative rejuvenation experiences. Over the past 28 years, we've evolved from a single tanning location into the world's largest automated spa franchise with over 200 global units, consistently innovating to meet changing consumer needs. Our automated spa concept combines cutting-edge technology with proven treatments to deliver exceptional results in less time and at lower costs than traditional spas. We maintain a steadfast commitment to quality, offering a comprehensive range of services including spray tanning, massage therapy, red light treatments, and teeth whitening.

Our team of industry experts brings decades of combined experience in health and wellness, ensuring every client receives professional, reliable care. We differentiate ourselves through our patented automated systems that guarantee consistent service quality across all locations. Our dedication to continuous improvement has earned us recognition as an industry leader, with multiple franchise expansion awards and service innovation accolades. We maintain strict operational standards through comprehensive staff training programs and regular equipment maintenance checks. Our corporate headquarters in New Orleans continues to oversee all franchise operations, ensuring adherence to our founding principles of excellence and customer satisfaction.