Business Details
41 Years
experience
Custom Apparel Made in Canada
Hotline Apparel is a Canadian leader in customized apparel with over 40 years of experience in the industry. Founded in 1985 as a family business in Brantford, Ontario, we have grown into a trusted partner for brands, retailers, teams, and organizations seeking high-quality, made-in-Canada solutions. Our expertise spans product development, creative design, embroidery, screen printing, and fulfillment, ensuring every project meets exacting standards. We pride ourselves on fast turnaround times, eco-friendly processes, and a commitment to exceeding client expectations. With a state-of-the-art 60,000-square-foot facility and a team of 30 dedicated professionals, we combine advanced technology with craftsmanship to deliver retail-ready apparel.Our services cater to diverse sectors, including corporate apparel, sports teams, licensed merchandise, and event promotions. We hold official licenses to produce for industry-leading brands like Under Armour and Champion, underscoring our reputation for quality and reliability. Our focus on innovation, sustainability, and customer-centric service has earned us long-term partnerships with clients across North America. Whether its a small custom run or large-scale production, we ensure seamless execution from concept to delivery. Our dedication to ethical practices, fair labor standards, and environmental responsibility further distinguishes us in the apparel industry.
Services
Creative Design Studio
Embroidery Applique
Screen Printing
Product Sourcing
Brand Strategy Consultation
Details
- Year established: 1985
Highlights and features
- Made and decorated in Canada for faster delivery and lower costs.
- Premium quality products built to last and impress.
- Fast turnaround and easy reorders for reliable fulfillment.
- Creative, exclusive designs tailored to your brand identity.
- Eco-friendly manufacturing processes and ethical practices.
What people say
Premium quality products
Fast turnaround times
Creative designs
Eco-friendly processes
Reliable fulfillment
Services
Creative Design Studio
Our in-house design team develops custom graphics and brand-aligned concepts using advanced software. We collaborate closely with clients to create digital mockups, ensuring designs reflect brand identity. From initial sketches to final approval, we streamline the creative process for efficiency and precision.
Embroidery Applique
We offer high-quality embroidery, applique, and chenille finishes using 150 state-of-the-art machines. These techniques add texture and depth to apparel, enhancing brand visibility. Our skilled team ensures precise stitching and durable results for premium, long-lasting products.
Screen Printing
Our screen printing services use eco-friendly inks to produce vibrant, durable designs. With multiple printing stations, we handle orders of all sizes, from 30 to 30,000 units. This method ensures retail-standard quality for bold, high-impact visuals on various apparel types.
Product Sourcing
We assist clients in selecting optimal fabrics and materials for their apparel needs. Our expertise in sourcing ensures cost-effective, high-quality options that align with brand requirements. This service includes fabric validation and supplier coordination for seamless production.
Brand Strategy Consultation
We provide strategic guidance to align apparel with brand identity. Our consultation covers market trends, design coherence, and licensing compliance. This service helps clients maximize brand recognition and retail success through tailored apparel solutions.
People
Tom Austin
President
Tom Austin founded Hotline Apparel in 1985 and has led its growth into a Canadian industry leader. With decades of experience, he oversees strategic direction and maintains the company's commitment to quality and innovation.
Donna Austin
Vice President, Finance
Donna Austin manages financial operations and ensures fiscal stability for Hotline Apparel. Her leadership supports the company's expansion and long-term partnerships while upholding ethical business practices.
Scott Austin
Senior Director, Operations
Scott Austin oversees production and logistics, ensuring efficient operations across Hotline Apparel's 60,000-square-foot facility. His focus on process optimization maintains high standards for quality and timely delivery.
Jenna Austin
Senior Director, Office Operations
Jenna Austin manages day-to-day administrative functions, ensuring smooth internal operations. Her role supports client satisfaction through organizational excellence and team coordination.
Dwayne Mahoney
Graphic Designer
Dwayne Mahoney leads creative design projects, translating client visions into compelling visuals. His expertise in digital tools and branding ensures designs meet both aesthetic and functional requirements.
Questions
What types of custom apparel does Hotline Apparel offer?
We provide corporate apparel, sports team uniforms, licensed merchandise (NBA, NFL, NCAA), event promotions, and retail-ready branded clothing.
Can I order small quantities of custom apparel?
Yes, we accommodate small orders starting at 10-30 units depending on the season, with a specialty in 30-100 unit runs.
How long does production take?
Our fast turnaround typically ranges from 2-6 weeks, depending on order complexity and current production schedules.
Do you work with international clients?
While based in Canada, we serve clients across North America and can coordinate shipping for international orders.
What decoration techniques are available?
We offer embroidery, applique, chenille, and eco-friendly screen printing for custom designs on apparel.
Are your products ethically made?
Yes, we adhere to strict ethical standards, including fair wages, safe working conditions, and environmentally responsible manufacturing.
