Business Details
Your Strategic Marketing Partner for Brand Growth
Founded on the principle that agencies should deeply understand the business behind the brand, CREW is a full-service marketing agency built on clarity, connection, and care. Our eight-step marketing framework aligns brand strategy with business goals, transforming insights into creative execution that drives measurable results and long-term growth. With expertise in strategy, branding, campaigns, and digital solutions, we specialize in elevating food and beverage brands through a client-centric approach. Our team combines decades of experience from industry leaders like Procter & Gamble and Frito-Lay, delivering integrated services designed for focus, speed, and impact. Grounded in values of character, relationships, and execution, we prioritize meaningful partnerships that extend beyond transactional interactions.From packaging design to performance marketing, our work empowers visionary brands to own their market space with purpose and confidence. Recognized for creative excellence through awards like Gold Lions and Gold Pencils, we bring proven expertise across diverse sectors including consumer packaged goods, retail, and hospitality. Our leadership teams deep understanding of consumer behavior and P&L optimization ensures strategic alignment with business objectives. By combining organizational direction with actionable insights, we help clients navigate complex markets while maintaining brand consistency across all touchpoints. Whether revitalizing established brands or launching new market entrants, our approach emphasizes measurable outcomes and sustainable growth.
Services
Strategy & Insights
Creative Branding
Packaging Design
Campaign Development
Digital Marketing
Content Production
Social Media Strategy
Influencer Marketing
Brand Positioning
Performance Marketing
Highlights and features
- We implement an eight-step marketing framework for measurable business impact
- Our team includes former brand managers from Procter & Gamble and Frito-Lay
- Specialized expertise in food and beverage sector branding and marketing
- Award-winning creative execution recognized with Gold Lions and Gold Pencils
- Client-centric approach combining strategic clarity with operational understanding
Services
Strategy & Insights
Our eight-step marketing framework provides strategic direction through organizational analysis and audience identification. We align brand positioning with business objectives while developing actionable plans for measurable outcomes. This approach ensures consistent brand messaging across all customer touchpoints while maintaining focus on long-term growth metrics.
Creative Branding
We create distinctive brand identities that resonate across markets through comprehensive rebranding initiatives and packaging design. Our team combines visual storytelling with consumer insights to build category-leading brands that maintain consistency across digital and physical platforms while driving market differentiation.
Campaign Development
From concept to execution, we develop integrated campaigns spanning traditional and digital channels. Our approach combines creative storytelling with performance metrics to ensure brand messaging achieves business objectives while maintaining authentic consumer connections through targeted content strategies.
Digital Marketing
We create comprehensive digital strategies that enhance brand visibility across web platforms and e-commerce solutions. Our approach combines content marketing with data-driven optimization to improve online engagement while maintaining alignment with overall brand strategy and business performance indicators.
Packaging Design
Our packaging solutions combine visual appeal with functional design to create market differentiation. We focus on consumer engagement through shelf-ready designs that communicate brand values while optimizing product presentation across retail environments and digital marketplaces.
People
Braden Douglas
CEO, Founding Partner
Former Procter & Gamble and Frito-Lay executive with 15+ years marketing experience. Author and speaker focused on leadership impact through brand strategy. Founded CREW to bridge business understanding with creative execution.
Gerald Schoenhoff
Chief Creative Officer
Award-winning creative director with Gold Lions and Gold Pencil accolades. Specializes in food and beverage sector creativity with experience at Coke, Crown Royal, and Little Caesar's. Brings cross-industry creative expertise to brand solutions.
Nate Douglas
VP Strategy, Partner
Food industry specialist with McCain and Parmalat background. Focuses on consumer behavior analysis and P&L optimization for food brands. Leads strategic development for brand growth initiatives within the food and beverage sector.
Josh Cairns
VP Client Services, Partner
Former experiential marketing specialist for Microsoft and Ford. Focuses on people-centric brand growth strategies. Manages client relationships with emphasis on measurable business impact through brand interactions.
Sujina Unger
VP Agency Operations
Former general manager with expertise in agency operations. Oversees organizational health and growth strategies. Implements operational frameworks that support agency expansion and client service excellence.
Questions
What industries does CREW specialize in?
We specialize in food and beverage branding, with extensive experience in consumer packaged goods, retail, and hospitality sectors.
What makes CREW's approach different?
Our eight-step framework combines business understanding with creative execution, ensuring marketing strategies directly align with business objectives.
Do you work with international brands?
Yes, we've successfully launched and revitalized brands across North America and internationally, including Vicenzi and Crown Royal.
How do you measure campaign success?
We use key performance indicators aligned with business goals, tracking metrics like market penetration, consumer engagement, and ROI.
Can you handle complete brand overhauls?
Yes, we specialize in comprehensive rebranding initiatives, as demonstrated with Om Organics and Silver Hills Bakery projects.
