At Armour Insurance, we believe that insurance is not just about protection, but also about freedom and peace of mind. As Alberta's premier insurance broker, we strive to provide our customers with the financial security they need to live their lives to the fullest. With over 25 years of experience, we have built a reputation for delivering exceptional service, competitive rates, and tailored coverage options to suit our clients' unique needs.
Our Story
Founded in 1995, Armour Insurance began as a small independent agency focused on providing personalized service to our clients. Over the years, we have grown and expanded our services to meet the evolving needs of our customers. Today, we are proud to be one of Alberta's largest and most respected insurance brokers, serving thousands of clients across the province.
Our Services
At Armour Insurance, we offer a comprehensive range of insurance products and services designed to meet the diverse needs of our clients. Our services include:
- Home Insurance: We provide customized home insurance coverage to protect your most valuable asset - your home.
- Car Insurance: Our car insurance quotes can help you find the best rates and coverage options for your vehicle.
- Commercial Insurance: Whether you own a small business or a large corporation, we can help you find the right commercial insurance coverage to protect your business and assets.
- Recreational Vehicle Insurance: Whether you own an RV, trailer, camper, or ATV, we can help you find the right insurance coverage to protect your pride and joy.
- Travel Insurance: Plan your trip with confidence, knowing you're protected with our affordable and comprehensive travel insurance options.
- Farm Insurance: As a farmer, you know how important it is to have the right insurance coverage to protect your farm, livestock, and crops.
What Sets Us Apart
At Armour Insurance, we pride ourselves on our commitment to exceptional customer service, competitive rates, and tailored insurance solutions. Here are just a few things that set us apart from the competition:
- Local Experts: Our team of licensed insurance professionals are fully trained and knowledgeable in the insurance industry, ensuring you receive the best possible advice and service.
- Multi-Lines: We offer a comprehensive range of insurance products and services, allowing you to bundle your insurance needs and save on your premiums.
- Tech-Savvy: Our state-of-the-art technology enables us to provide fast, efficient, and secure processing of your insurance needs.
Join the Armour Family
At Armour Insurance, we believe in building long-term relationships with our clients. Our goal is to provide you with unparalleled service, expert advice, and tailored insurance solutions to protect your most precious assets. Join the Armour family today and experience the difference for yourself.
Overall Experience
The majority of reviewers have had positive experiences with Armour Insurance, praising their professional, friendly, and helpful staff. Reviewers have mentioned specific representatives, such as Allise and Gary, who have provided excellent service. The insurance company also offers additional discounts for certain clients, such as Alumni of Alberta University.
Concerns and Issues
Some reviewers have experienced issues with Armour Insurance, including changes to financing terms without notice and difficulties in communicating with the company after signing up. One reviewer, Kelley, described their experience as a "f*ing joke" and reported feeling taken advantage of due to a misquote and changes to their commercial insurance policy. They also reported issues with collections and owed money after cancelling their policy.
Suggestion and Feedback
One reviewer, Corey, suggested relocating a sign that creates a hazard while turning northbound on 75st.

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