Business Details
31 Years
experience
Ethical Coffee Roasters Committed to Fair Trade
Since 1995, we have pioneered ethical coffee production as Canada's first fair trade organic coffee roaster. Our worker-owned cooperative model ensures democratic decision-making, with every team member contributing to our mission of social and environmental justice. We maintain direct partnerships with small-producer cooperatives across the Global South, sourcing beans exclusively from farmer-owned organizations since 2011.Our commitment to regenerative agriculture and renewable energy has made us industry leaders in sustainable practices, while our cafes and retail operations continue connecting communities through exceptional coffee experiences. Through three decades of operation, we've maintained our founding conviction that coffee excellence requires respect for people and planet at every stage of production.
Services
Coffee Roasting
Retail Sales
Cafe Services
Organic Products
Fair Trade Partnerships
Details
- Year established: 1995
Highlights and features
- We've specialized in fair trade organic coffee since 1995 as Canada's first in this sector
- Our worker-owned cooperative model ensures democratic business practices
- Direct partnerships with small-producer cooperatives since 2011 guarantee ethical sourcing
- Pioneers in renewable energy usage among Canadian coffee roasters
- 30-year commitment to regenerative agricultural practices and environmental stewardship
Associations and certifications
- SPP-Certified
- Fair Trade
- Organic
What people say
Dark, rich and flavorful
Supporting social enterprise
Passion makes popular
Exceptional quality
Great feeling about brand
Services
Coffee Roasting
We roast fair trade organic coffee beans sourced directly from small-producer cooperatives worldwide. Our fresh-to-order roasting ensures optimal flavor development while maintaining ethical supply chain practices. This service supports sustainable livelihoods for coffee farming communities through equitable trade relationships.
Retail Sales
Our retail operations offer a comprehensive selection of fair trade coffee, teas, and related products. Customers access both single-origin and blended coffees certified organic and SPP. Products range from bulk purchases to individual packages meeting diverse consumer preferences.
Cafe Services
We operate three Wolfville-area cafes serving freshly roasted coffee and specialty beverages. These locations provide direct customer engagement while showcasing our full product range. The cafes serve as community hubs reflecting our cooperative values and commitment to local connections.
Organic Products
Our product line includes certified organic coffee, teas, and related consumables. These offerings support environmentally responsible agriculture while meeting consumer demand for chemical-free products. Organic certification applies across our entire supply chain from farm to finished goods.
Fair Trade Partnerships
We maintain direct relationships with small-producer cooperatives in coffee-growing regions. This approach ensures fair compensation for farmers while promoting long-term community development. Our partnerships emphasize transparency and mutual benefit throughout the supply chain.
People
Jeff Moore
Founder
Co-founded Just Us! Coffee Roasters in 1995 after discovering coffee roasting during a visit to Ethiopia. Pioneered Canada's first fair trade organic coffee roastery as a worker-owned cooperative model.
Deb Moore
Co-founder
Partnered with Jeff Moore to establish Canada's first fair trade coffee roastery. Contributed to developing direct relationships with global coffee cooperatives while shaping the cooperative business model.
Questions
What makes your coffee different from other brands?
We're Canada's first fair trade organic coffee roaster with direct partnerships to small-producer cooperatives since 1995. Our worker-owned cooperative model ensures ethical practices from bean to cup.
Where can I purchase your products?
Our coffee is available in major Canadian grocery chains like Sobeys and Superstore, through our Wolfville cafes, and via nationwide shipping from our online store.
Are your products certified organic and fair trade?
All our coffee carries both organic certification and Small Producers' Symbol (SPP) fair trade certification, ensuring ethical sourcing and sustainable agricultural practices.
How does your cooperative business model work?
We operate as a 100% worker-owned cooperative where all employees can become member-owners. This democratic structure shapes our decisions and maintains our commitment to community and environmental responsibility.
What sustainability initiatives do you implement?
We use renewable energy through Bullfrog Power, support regenerative organic agriculture, and maintain carbon-neutral operations. Our packaging materials prioritize recyclability and reduced environmental impact.
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