Connecting Hotels and Affluent Guests Globally
Hospitality Marketing Concepts (HMC) is a leading provider of loyalty marketing and database management solutions to over 1,250 hotels worldwide. For over 35 years, we have partnered with some of the world's best hotels to create databases of loyal local and global customers, focusing on outstanding results. Our expertise lies in creating premium loyalty programs that deliver high-value clients to hotels, giving members the best of what each hotel has to offer.
Our Commitment to Excellence
As a full-service loyalty solution provider, we offer a range of services, including paid membership loyalty programs, white-labeled points-based loyalty programs, booker's programs, meetings platforms, and corporate incentive programs. Our team of experts ensures that our state-of-the-art Customer Relationship Management (CRM) systems and proprietary operational technologies are continually fine-tuned to provide exceptional personalized service to our clients.
Global Reach and Expertise
Headquartered in Newport Beach, California, HMC has a strong presence globally, with offices in the Americas, the Middle East, Europe, Africa, Asia, Australia, and the Pacific Rim. Our team of experts has worked with over 100 countries, sold over 14 million memberships, and generated over US$7 billion of revenue for our hotel partners. With over 35 years of experience, we have developed a unique understanding of the hospitality industry and have a reputation for delivering exceptional results.
Services and Solutions
At HMC, we offer a range of services and solutions, including:
- Paid membership loyalty programs
- White-labeled points-based loyalty programs
- Booker's programs
- Meetings platforms
- Corporate incentive programs
- Mobile loyalty apps
- Customer Relationship Management (CRM) systems
- Advanced usage tracking
- E-commerce solutions
- Global CLUBHOTEL network
- VOILA Hotel Rewards
Partnership and Collaboration
At HMC, we believe in the importance of partnership and collaboration. We work closely with our hotel clients to understand their unique needs and preferences, tailoring our solutions to meet their specific requirements. Our expertise lies in creating premium loyalty programs that deliver high-value clients to hotels, giving members the best of what each hotel has to offer.
Innovation and Technology
We are committed to innovation and technology, continually investing in the development of state-of-the-art solutions that meet the evolving needs of our clients. Our proprietary operational technologies, CRM systems, and highly detail-oriented personalized service have earned us a reputation as the leading provider of loyalty marketing and database management solutions.
Why Choose HMC?
At HMC, we are dedicated to providing exceptional results, innovation, and expertise to our clients. With over 35 years of experience, we have developed a deep understanding of the hospitality industry and have a reputation for delivering outstanding results.

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