Straight Line

At Straight Line, we are Fernie's full-service, year-round bike shop dedicated to providing comprehensive sales, service, and suspension expertise. Our team of professional mechanics offers everything from basic repairs to custom builds and full suspension overhauls, ensuring your bike performs at its best. We stock premium brands including Santa Cruz, Giant, Transition, and Shimano, while also supporting custom dream bike projects. With in-house suspension servicing for Fox, Rockshox, and DVO components, we eliminate the need for remote service centers. Our commitment to the local community is reflected in our extensive inventory of parts, clothing, and accessories. Customer testimonials consistently highlight our rapid turnaround times, expert diagnostics, and exceptional service quality.

We maintain transparent pricing across service packages ranging from safety checks to complete frame overhauls. Our facility accommodates e-bike servicing and specialized component repairs, with flexible booking options available online or by phone. As active participants in the mountain biking community, we support events like the Tour Divide and provide tailored solutions for both recreational and competitive riders. Our winter hours ensure year-round accessibility, with emergency repair capabilities demonstrated through numerous customer success stories.