Veria Search Media Marketing

veria.ca has been a key player in digital marketing and strategy for over two decades. Since 1995, we have been providing businesses with the expertise they need to succeed in the ever-evolving online marketplace. Our specialization in the culture sector, specifically in scripted and documentary media storytelling, has allowed us to work with hundreds of writers, producers, and other creatives. We are proud to have supported numerous filmmakers, indie storytellers, and creatives in their quest to add digital media and marketing expertise to their teams, apply for funding, attract investment, run successful crowdfunding campaigns, and improve digital discoverability, promotion, audience development, and distribution of new projects or their company's back catalogues.

Our founder, Annelise Larson, brings a wealth of knowledge and experience to the table. As a former filmmaker herself, Annelise understands the creative process and respects the unique challenges that storytellers face. She knows that today's marketplace is more competitive than ever, but she also recognizes the unprecedented opportunities that exist. With this in mind, Annelise has made it her mission to help storytellers grow a business around the stories they tell.

At veria.ca, we work with media & production companies, thought leaders, and funding & industry organizations across Canada, the US, and Europe to maximize the digital opportunity for our clients. We are passionate about helping our clients define and find the audience(s) of most value and relevance to their projects or companies and then use this specific knowledge to design a unique digital strategy to engage and grow that audience. Our approach is grounded in a deep exploration and understanding of your audience, which is not defined by broad demographics but by people's passions and interests.

Services Offered

At veria.ca, we offer a comprehensive suite of digital marketing and strategy services tailored to the needs of media & production companies, thought leaders, and funding & industry organizations in the culture sector. Our services include:

Audience & Market Research

Understanding your audience is crucial to attracting, reaching, engaging, and growing fans and customers. We use market knowledge to create successful business strategies that are informed by a deep understanding of your target audience.

Digital Strategies

A well-thought-out digital strategy is essential to the success of any project or company. Our digital strategies include audience engagement, discoverability, distribution, and marketing plans tailored to the unique needs of public funders, private investors, and even crowdfunding campaigns.

Discoverability & SEO

Making your business and stories easier for search and recommendation engines to find is essential to success. Our discoverability tactics include search engine optimization (SEO), online ads, and other strategies that increase visibility and help you get found.

Audience Development

Keeping audience attention and increasing engagement on social media and other platforms is essential to success. Our audience development services include management and content services that maintain audience attention and increase engagement.

Digital Audits & Analytics

Understanding what is happening across your online footprint and that of your competitors is crucial to making informed strategic decisions. Our digital audits and analytics services provide a comprehensive understanding of your digital presence and competition.

Teaching & Mentorship

Our teaching and mentorship services are designed to help you learn more about digital strategies and marketing to make more informed decisions about who to hire or to empower you to do-it-yourself as a storypreneur.