Business Details
50+ Years
experience
Trusted Boat Dealers in New Hamburg, Ontario
Since 1932, Massel's Marine has been a family-owned and operated business serving boating enthusiasts across Southern Ontario. With four generations of expertise, we specialize in providing Legend Boats, Mercury outboards, and a comprehensive range of marine services tailored to meet the unique needs of our customers. Our commitment to excellence has earned us Mercury Marine's CSI award, recognizing our dedication to customer satisfaction. Located in New Hamburg, Ontario, we pride ourselves on fostering long-term relationships with our clients and partners, including our decades-long collaboration with Legend Boats.From custom vinyl cutting to expert marine repairs, our team combines tradition with innovation to deliver exceptional boating solutions. As a small, family-run dealership, we prioritize personalized service, ensuring every customer receives the attention and support needed to make the most of their time on the water.
Services
Boat Sales
Engine Sales
Marine Service
Custom Vinyl Cutting
Marine Parts
Details
- Year established: 1932
Highlights and features
- We have over 90 years of family-owned experience in the marine industry.
- Our team provides personalized service tailored to individual boating needs.
- We offer exclusive partnerships with leading brands like Legend Boats and Mercury.
- Our in-house custom vinyl cutting service enhances boat customization options.
- Award-winning commitment to customer satisfaction recognized by Mercury Marine.
Associations and certifications
- Mercury Marine CSI award
What people say
Knowledgeable staff
Family-owned service
Quality products
Community involvement
Personalized attention
Services
Boat Sales
We offer a wide selection of Legend Boats, including the innovative XT Series and family-friendly models. Our inventory features cutting-edge designs for fishing, cruising, and water sports. Our team provides expert guidance to help customers choose the perfect vessel for their lifestyle and budget.
Engine Sales
As an authorized Mercury Marine dealer, we provide high-performance outboard motors and Motorguide trolling motors. Our inventory includes reliable propulsion systems for various boat types. We offer installation services and technical support to ensure optimal performance and longevity of marine engines.
Marine Service
Our certified technicians deliver comprehensive maintenance and repair services for boats and engines. We handle routine maintenance, diagnostics, and complex repairs using genuine parts. Our facility supports both scheduled servicing and emergency repairs during regular business hours.
Custom Vinyl Cutting
We provide in-house custom vinyl cutting for boat license numbers and vessel names. Our service offers multiple font options and color choices to complement hull designs. We create durable, weather-resistant lettering that meets regulatory requirements while enhancing personalization.
Marine Parts
We stock genuine Mercury parts and marine accessories to support boat owners' needs. Our inventory includes essential components for maintenance and upgrades. We also offer specialized equipment through our partnerships with leading marine industry brands.
People
Carol Massel
Matriarch
Carol Massel, representing the third generation, has been instrumental in maintaining the family legacy since 1992. Her behind-the-scenes expertise complements operational management while preserving the business's heritage and values.
Rob Massel
General Manager
Fourth-generation leader Rob Massel oversees daily operations with a focus on personalized customer service. His leadership continues the family tradition of excellence while embracing modern boating innovations and technologies.
Questions
What boat brands do you carry?
We specialize in Legend Boats and Mercury outboards, offering a full range of models and configurations to suit various boating needs.
Do you offer marine repair services?
Yes, our certified technicians provide comprehensive maintenance and repair services for boats and engines during regular business hours.
Are financing options available?
We recommend contacting our sales team directly for current financing programs and special offers on boat purchases.
What customization services do you provide?
We offer in-house custom vinyl cutting for license numbers and vessel names with multiple font and color options.
What areas do you serve?
We serve Kitchener-Waterloo, Cambridge, Guelph, and all Southern Ontario regions from our New Hamburg location.
