Experience the Best of Canadian Hospitality
At SilverBirch Hotels & Resorts, we are proud to be one of Canada's leading hotel operations and asset management companies, with a vast portfolio of full-service, focused service, and extended stay hotels across Canada. Our team of over 2,700 associates is dedicated to providing exceptional hospitality experiences to our guests, while also achieving industry-leading results.
Our Story
Over the past decade, we have distinguished ourselves as a top-performing hotel operations and asset management company in Canada. Our success is built on providing extraordinary guest experiences by operating hotels in Canada to the highest standards of our brand partners. Our hotel assets include a wide range of properties that operate under major international franchise brands, including 9 Delta by Marriott branded properties.
Our Vision
Our vision is to be an industry-leading owner and operator that generates superior returns on investment. We believe that by optimizing our resources and nurturing strategic, collaborative partnerships with all of our stakeholders, we can achieve great things.
Our Core Values
At SilverBirch Hotels & Resorts, we believe that our core values are the foundation of our success. These values are performance-driven, serving the customer, honest, growing, and engaged.
- Performance: We focus on efficiency and strive to improve every day.
- Quality: We deliver exceptional services that exceed our guests' expectations.
- Integrity: We stand behind everything we do and say. We are professionals you can trust.
- Growth: We are adaptable and innovative, constantly seeking growth and improvement.
- Engagement: We believe in fostering strong relationships with our guests, associates, and stakeholders.
Our Team
Our team is composed of talented and dedicated professionals who share a passion for delivering exceptional guest experiences and achieving industry-leading results. Our senior leadership team is comprised of experienced and accomplished individuals who have built their careers in the hospitality and finance industries.
Meet Our Leaders
Jiri Rumlena, President
- Jiri was appointed President of SilverBirch Hotels & Resorts in 2021. He previously held the role of Chief Financial Officer from February 2017 and prior to that served in senior finance roles with SilverBirch and bcIMC Hospitality Group since January 2009.
Jeff Li, Chief Operating Officer, Ownership Representative
- Jeff was appointed as Chief Operating Officer, Ownership Representative in 2019. He has over 30 years of experience in financial services and has held various senior and executive positions at China Construction Bank and Sinatay Life Insurance.
Giri Rajamahendran, Senior Vice President - Human Capital
- Giri is a strategic human capital leader with over 20 years of experience driving key business results through collaborative development and management of the human capital function.
Sophia Sun, Senior Vice President - Investor Relations and Governance
- Sophia was appointed as Senior Vice President of Investor Relations and Governance of SilverBirch Hotels & Resorts in March 2023. She previously held the role of Vice President of Investor Relations from November 2019.
Customer Service Issues
The reviewer, Bobbi Rose Chief Moon, has expressed extreme dissatisfaction with the customer service of the company. They have rated it 1 star, stating that it doesn't even deserve a single star.
Complicated Answering System
The main issue seems to be the complicated answering system that makes it difficult for customers to get in touch with the company. This has led to frustration and a negative experience for the reviewer.
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