Business Details
Your Trusted Canadian Hospitality Partner
Silver Birch Hotels & Resorts Hotels & Resorts has established itself as one of Canada's leading hotel operations and asset management companies. With a team of over 2,700 associates, we manage a diverse portfolio of full-service, focused-service, and extended-stay hotels under major international franchise brands. Our commitment to excellence is reflected in our adherence to the highest standards set by our brand partners, ensuring exceptional guest experiences that embody Canadian hospitality.We prioritize our people, fostering a culture of performance, quality, integrity, growth, and engagement to deliver industry-leading results. Our vision is to be an industry leader in ownership and operations while optimizing returns through strategic partnerships and resource allocation. With properties across Canada, we combine local authenticity with global standards to create memorable stays for every guest.
Services
Hotel Operations
Asset Management
Event Hosting
Extended Stay
Investment Management
Highlights and features
- We manage 20+ properties across Canada under trusted international brands.
- Our 2,700+ associates ensure exceptional service standards nationwide.
- We combine 20+ years of hospitality expertise with innovative management practices.
- We offer coast-to-coast coverage with diverse accommodation options.
- We maintain strategic partnerships with leading hotel franchises like Marriott and Hilton.
Services
Hotel Operations
We operate full-service, focused-service, and extended-stay hotels under major international brands. Our properties offer premium accommodations, meeting spaces, and amenities tailored to business and leisure travelers. With locations in key Canadian cities, we ensure consistent quality and exceptional guest experiences through trained staff and brand-standard compliance.
Asset Management
Our asset management team optimizes hotel performance through strategic resource allocation and stakeholder collaboration. We focus on maximizing investment returns while maintaining operational excellence. Services include financial oversight, capital planning, and performance benchmarking across our portfolio of 20+ properties nationwide.
Event Hosting
We provide versatile event venues with capacities ranging from 323 sq. ft. to 39,465 sq. ft. Our properties feature modern conference facilities equipped for business meetings, weddings, and conferences. Dedicated event planners ensure seamless execution of gatherings with customized catering and technical support.
Extended Stay
Our extended-stay properties offer spacious suites with kitchenettes and flexible configurations for guests requiring longer accommodations. Designed for business travelers and relocating families, these rooms combine comfort with practicality, featuring amenities like free Wi-Fi and workspaces.
Investment Management
We specialize in hotel acquisitions, dispositions, and development projects across Canada. Our investment team leverages market expertise to identify growth opportunities while ensuring compliance with financial regulations. Services include asset valuation, portfolio diversification, and strategic partnership development.
People
Jiri Rumlena
President
President since 2021 with 20+ years in real estate and hospitality. Former CFO at Silver Birch Hotels & Resorts, experienced in audit, tax, and corporate finance. Holds CPA designation and BBA from Simon Fraser University.
Jeff Li
Chief Operating Officer
COO since 2019 with 30+ years in financial services. Led operational strategies at China Construction Bank. Holds degrees in finance from Jilin University and eMBA from University of Illinois.
Giri Rajamahendran
Senior Vice President Human Capital
Strategic HR leader with 20+ years in hospitality and finance. Oversees talent management and organizational development. Holds BCom from University of British Columbia.
Sophia Sun
Senior Vice President Investor Relations
SVP since 2023 with expertise in financial analysis and investor relations. Manages Chinese investor partnerships and shareholder governance for hotel portfolios.
Gordon Johnson
Senior Vice President Operations
SVP Operations since 2023 with 40+ years in hospitality. Former Delta Hotels executive. Holds Bachelor of Hospitality Management from Vancouver Community College.
Questions
What hotel brands do you operate?
We manage properties under Marriott, Hilton, and Radisson brands including Delta Hotels, Residence Inn, and DoubleTree by Hilton.
Do you offer event planning services?
Yes, our properties provide meeting spaces ranging from 323 sq. ft. to 39,465 sq. ft. with dedicated event coordination and catering.
Are your hotels pet-friendly?
Pet policies vary by location. Contact specific hotels directly for details about pet accommodations and associated fees.
Can I book group reservations?
Yes, we accommodate group bookings at most properties. Visit individual hotel websites or contact sales teams for group rates and availability.
Do you have loyalty programs?
Our branded hotels participate in their respective loyalty programs like Marriott Bonvoy and Hilton Honors. Check specific hotel websites for details.
How do you ensure guest safety?
We maintain rigorous safety protocols aligned with brand standards and local regulations, including enhanced cleaning procedures and staff training programs.
