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Located in the heart of Sault Ste. Marie, Ontario, Highland Ford is the region's leading Ford dealership. As a family-owned and operated business, we've been proudly serving the Algoma District of Northern Ontario since 1968. Our commitment to exceptional products and services has earned us a reputation for excellence and trust in the community.

Experienced Sales Team

At Highland Ford, our sales team is dedicated to providing a straightforward and hassle-free purchasing experience. We believe that buying a car should be a positive and enjoyable experience. Our sales representatives are knowledgeable, friendly, and committed to finding the perfect vehicle for each customer's unique needs. Whether you're in the market for a new or pre-owned vehicle, we'll work with you to find the perfect match.

New Vehicles

Our inventory features the latest Ford models, including the iconic Ford F-150, the fully-electric Mustang Mach-E, F-150 Lightning, and the re-released Ford Bronco. With a wide range of trucks, SUVs, cars, and crossovers to choose from, you'll find the perfect vehicle at Highland Ford.

Pre-Owned Vehicles

In addition to our extensive new vehicle inventory, we also offer a wide selection of pre-owned vehicles that have been rigorously inspected to ensure they meet our high standards. From sedans to trucks and SUVs, our pre-owned inventory has something for every budget and lifestyle.

Service and Parts

Our state-of-the-art service department is staffed by Ford factory-trained technicians who are dedicated to keeping your vehicle running smoothly. From routine maintenance to complex repairs, our team is equipped to handle any automotive need. We also carry a wide range of Ford Genuine Parts and Accessories to ensure your vehicle is always running at its best.

FordPass Rewards and Service

As a Highland Ford customer, you're eligible to join the FordPass Rewards program, which offers exclusive benefits and rewards for loyal customers. Our service department is also equipped to handle any service needs, with extended hours Monday through Friday and Saturday schedule appointments available.

Visit Us Today

At Highland Ford, we're dedicated to providing an exceptional customer experience. Whether you're in the market for a new or pre-owned vehicle, need service or parts, or just want to browse our inventory, we invite you to visit us today. Our friendly and knowledgeable team is here to help.

Reviews
Positive: The positive reviews highlight the dealership's excellent customer service, professional staff, and quality maintenance.
Negative: The negative reviews focus on issues with customer service, employee behavior, and delays in the service department.

Positive Experiences

Highland Ford has received numerous positive reviews from satisfied customers. Many have praised the dealership's professional and accommodating service, with staff going above and beyond to ensure customers' needs are met. Some customers have noted that the dealership's sales team is knowledgeable and courteous, making the car-buying process seamless and stress-free. The comfortable waiting area and organized paperwork have also been commended.

Negative Experiences

On the other hand, some customers have expressed disappointment with their experiences at Highland Ford. One reviewer noted that the manager in the service department is uninterested in customer service and unapologetic when mistakes are made. Another reviewer reported issues with delays and long wait times in the service department, with one visit taking over 5 hours to complete. Some customers have also expressed concerns over employee behavior, including reports of one employee trying to run over people on bikes.

Summary

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