Business Details
27 Years
experience
Your Trusted Partner in Financial Planning & Wealth Management
Founded in 1999, Unbiased Financial Services has built a reputation for delivering personalized financial planning and investment management solutions rooted in transparency and integrity. With over 25 years of experience, we specialize in multigenerational wealth planning, empowering families to create, sustain, and transfer legacies through tailored strategies. Our fiduciary responsibility ensures every decision prioritizes client interests, supported by a team of certified professionals with expertise in retirement planning, tax optimization, estate management, and risk mitigation.As a family-owned practice, we combine institutional-grade insights with a client-centric approach, serving households across Canada while maintaining independence from large financial institutions. Our commitment to financial education and holistic planning positions us as trusted partners in long-term wealth stewardship.
Services
Investment Management
Retirement Planning
Tax Planning
Estate Planning
Cash Flow Management
Risk Management
Bitcoin Friendly
Details
- Year established: 1999
Highlights and features
- We offer 25+ years of experience in fiduciary financial planning
- Our team holds advanced certifications including CFA, CFP, and TEP
- We specialize in multigenerational wealth transfer strategies
- We provide Bitcoin-friendly investment solutions with custody expertise
- Our proprietary portfolio management system optimizes tax efficiency
Associations and certifications
- Portfolio Manager in Alberta and Ontario
What people say
Exceptional service
Thorough planning
Personalized strategies
Trusted advisors
Expertise in Bitcoin
Services
Investment Management
Our discretionary investment management services create diversified portfolios using low-cost ETFs tailored to individual risk profiles. We develop customized investment policy statements and provide quarterly performance reporting with tax-efficient strategies. Our proprietary models focus on long-term wealth preservation while maintaining liquidity for evolving financial needs.
Retirement Planning
Comprehensive retirement planning addresses tax-optimized income strategies, CPP/OAS timing, and sustainable withdrawal rates. We integrate estate planning considerations and inflation-adjusted spending projections to ensure financial security throughout retirement while maintaining flexibility for changing circumstances.
Tax Planning
Our tax planning services focus on minimizing liabilities through strategic asset location, tax-loss harvesting, and intergenerational transfer techniques. We coordinate with legal and accounting professionals to implement structures that maximize after-tax returns while maintaining compliance with evolving tax regulations.
Estate Planning
We facilitate wealth transfer through coordinated estate planning that includes wills, trusts, and beneficiary designations. Our process documents client intentions, prepares heirs, and coordinates with legal advisors to ensure seamless asset distribution aligned with family values and tax efficiency.
Cash Flow Management
Our cash flow management approach consolidates financial data to create net-worth-based strategies. We develop actionable plans for debt reduction, savings optimization, and investment allocation while providing ongoing monitoring to adapt to changing financial circumstances.
People
John Amonson
President
MBA holder with 25+ years in financial planning, former Trust industry executive, and TEP-certified expert in estate planning. Served on multiple financial planning boards and specializes in multigenerational wealth strategies.
Taylor Amonson
Vice President
CFP professional with banking industry experience, MBA from Edinburgh Business School, and board member of Calgary's Winston Churchill Society. Focuses on retirement planning and client relationship management.
Yan Li
Chief Investment Officer
CFA charterholder and Queen's University graduate with expertise in portfolio management. Previously managed assets at Ross Smith Asset Management and specializes in ETF-based investment strategies.
Kelly Amonson
Associate
MSc holder with diverse background in geology and media. Manages client communications and coordinates financial planning implementation while maintaining technical expertise in digital marketing.
Questions
What financial planning services do you offer?
We provide investment management, retirement planning, tax optimization, estate planning, and cash flow management tailored to multigenerational wealth transfer needs.
Are you a fiduciary financial advisor?
Yes, we operate under strict fiduciary standards, legally obligated to act in clients' best interests for all investment and planning decisions.
Do you work with clients outside Calgary?
We serve households across Canada through virtual consultations and maintain local expertise in Alberta's financial regulations.
How do you handle digital asset planning?
Our Bitcoin-friendly services include custody solutions, tax implications analysis, and inheritance planning for cryptocurrency and other digital assets.
What is your investment approach?
We use low-cost ETFs in diversified portfolios aligned with risk profiles, focusing on tax efficiency and long-term wealth preservation through proprietary models.
How are fees structured?
We charge transparent asset-based fees for investment management and hourly rates for planning services, with no commissions or hidden costs.
