Alliance Financial Group

Founded in 1982 by Michael Lecky, a seasoned professional in the financial services industry, our organization has grown to a network of over 100 advisors dedicated to meeting clients' personal and business financial planning needs. As an independent Managing General Agency (MGA), we distribute insurance and investment products from major life insurance companies in Canada, providing unbiased access to high-quality financial solutions. Our commitment to excellence is reflected in our focus on education funding, asset conservation, and comprehensive insurance coverage, including life, mortgage, critical care, and group insurance. We prioritize client-centric approaches, offering tailored savings and investment plans, employee benefit programs, and retirement solutions. Our expertise extends to segregated funds with maturity guarantees, tax-free savings accounts, and critical illness insurance, ensuring clients can protect income and create wealth.

We emphasize transparency, with advisors helping clients navigate term and permanent insurance options, universal life policies, and disability coverage. Our services cater to individuals, families, and businesses seeking to attract top talent through competitive group benefits, including health, dental, and retirement plans. We operate under core values of mutual benefit and partnership, aiming to empower clients to build, conserve, and maintain wealth. With decades of experience and a focus on evolving client priorities, we provide flexible financial strategies, including limited pay options and guaranteed insurability riders. Our mission remains to deliver personalized solutions that address both immediate needs and long-term financial freedom.