Business Details
11 Years
experience
Fresh Floral Arrangements & Hand-Tied Bouquets in Toronto
At Willem & Jools, we are dedicated to crafting the freshest and most creative floral designs in Toronto. With over 15 years of experience in the floral industry, we have cultivated strong relationships with more than 20 local Ontario farmers and Dutch growers who share our commitment to quality and beauty. Our arrangements are uniquely designed with seasonal blooms and greenery, emphasizing style, texture, and color composition.Founded in June 2015, our shop in Roncesvalles reflects the community's values of sustainability, local artistry, and quality. We prioritize your customer experience, offering hand-tied bouquets, wedding florals, and plant life curated to bring natural elegance into every space. Our team combines a deep understanding of floral artistry with a passion for creating meaningful, personalized arrangements for every occasion.
Services
Floral Arrangements
Hand-Tied Bouquets
Wedding Florals
Plant Sales
Gift Cards
Sympathy Arrangements
Seasonal Blooms
Custom Designs
Delivery Services
Plant Stands
Details
- Year established: 2015
Highlights and features
- 15+ years of experience in floral design and industry relationships
- Seasonal, locally sourced blooms from Ontario and Dutch growers
- Unique, handcrafted arrangements emphasizing texture and color
- Community-focused shop in Toronto's Roncesvalles neighborhood
- Personalized service for weddings, sympathy, and special events
Services
Floral Arrangements
Our floral arrangements combine seasonal blooms and greenery for unique, garden-style compositions. Each piece emphasizes texture, color balance, and natural beauty, perfect for weddings, events, or home decor. Locally sourced materials ensure freshness and sustainability.
Hand-Tied Bouquets
Handcrafted bouquets available in petite, medium, or large sizes showcase high bloom counts and flower-forward designs. Ideal for gifts, special occasions, or everyday enjoyment, these portable arrangements highlight seasonal color palettes and textures.
Wedding Florals
Custom wedding floral designs include bouquets, centerpieces, and ceremony decor tailored to your vision. Our team creates cohesive arrangements using seasonal, locally sourced materials to match your event's style and color scheme.
Plant Sales
Curated selection of low-maintenance and statement plants sourced from discerning Ontario greenhouses. Options include Sansevieria, potted arrangements, and decorative plant stands to enhance any living or workspace.
Sympathy Arrangements
Thoughtfully designed sympathy arrangements and wreaths provide comfort during difficult times. Available in pre-arranged containers for convenience, these pieces focus on elegant, meaningful compositions using seasonal blooms and traditional funeral flowers.
People
Joanne Winkelaar
Owner
Joanne Winkelaar founded Willem & Jools in 2015 after 15 years in the floral industry. With Dutch heritage and a background in English Literature, she transitioned from fundraising to floristry, gaining experience through corporate events and wedding companies before establishing her Toronto shop.
Questions
Do you offer custom floral arrangements?
Yes, we create custom arrangements using seasonal blooms. Share your preferences via our contact form or email for personalized designs.
What areas do you deliver to?
We serve Toronto and surrounding areas. Delivery options include hand-tied bouquets or container arrangements for optimal freshness.
Can I order wedding flowers?
Yes, we specialize in wedding florals. Contact us through our website to discuss custom arrangements for bouquets, centerpieces, and ceremony decor.
Are containers always as shown?
Due to supply chain issues, substitutions may occur. We ensure replacements maintain equal value and aesthetic quality.
Do you sell plants?
Yes, we offer curated indoor plants and plant stands sourced from Ontario greenhouses, including low-maintenance varieties like Sansevieria.
