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Create Your Moment, Handcrafted with Excellence

A Family Legacy of Craftsmanship and Expertise

Al-Brite Jewellers has been a family-owned and operated business in Edmonton for over six decades. Established on a foundation of meticulous craftsmanship and unwavering customer service, we specialize in the manufacture and custom design of exquisite jewelry.

Our Expertise

Our team of skilled Goldsmiths, Designers, and Gemologists work in harmony to offer a comprehensive range of services:

Custom Jewelry Design

  • Collaborative consultation with our experienced designers to translate your vision into a stunning and personalized piece.
  • Precise measurements and precise attention to detail for perfect fit and symmetry.
  • Use of the latest technology and traditional handcrafting techniques for exceptional results.

Manufacturing Expertise

  • In-house fabrication of engagement rings, wedding bands, earrings, pendants, bracelets, and other jewelry.
  • Utilization of ethically sourced materials, including conflict-free diamonds and precious metals.
  • Attention to every detail, from meticulous stone setting to precise engraving and polishing.

Exceptional Customer Service

  • Personalized attention to every customer and their unique needs.
  • Comprehensive consultations to understand your preferences and budget.
  • Transparent communication throughout the design and manufacturing process.

Our Commitment

At Al-Brite Jewellers, we are committed to:

  • Providing our customers with the highest quality craftsmanship and materials.
  • Delivering exceptional customer service and personalized attention.
  • Building lasting relationships with our clients.

A Legacy of Excellence

Our journey began in 1948 when Alfred Jongkind arrived in Edmonton to pursue his apprenticeship as a Goldsmith. After years of dedication and hard work, he founded his own business in 1958. Today, his legacy lives on as his children and grandchildren continue to uphold the family values and traditions that have made Al-Brite Jewellers a trusted name in the community.

Join Us on Your Journey to Extraordinary Jewelry

With decades of experience, unparalleled craftsmanship, and a passion for creating lasting memories, Al-Brite Jewellers is your trusted partner in crafting jewelry that celebrates life's most special moments. Let us help you design and cherish jewelry that will be treasured for generations to come.

Reviews
Positive: The positive reviews praise Al-Brite's high-quality jewelry, personalized service, and family-owned business atmosphere.
Negative: The negative reviews criticize Al-Brite's lack of communication and follow-through, as well as their treatment of customers.

Business Reputation

The reviews for Al-Brite Jewellers are mixed, with some customers having a positive experience while others had a negative one.

Services and Quality

Some reviewers praised the quality and craftsmanship of the jewelry made by Al-Brite, with several mentioning that they felt like they were getting a high-end product. They also appreciated the personalized service and the fact that it felt like a family-owned business.

Mistakes and Lack of Communication

However, one reviewer had a very negative experience after discovering that their ring had been made with the wrong type of metal. They claimed that the mistake was not addressed properly and that they were not apologized to or compensated for the issue. Another reviewer mentioned that they experienced issues with communication and follow-through, including not receiving an appraisal with a photo as requested.

Customer Service

Some reviewers praised the friendly and knowledgeable staff at Al-Brite, while others felt like they were treated poorly. One reviewer mentioned that they felt like they were being "treated like an inconvenience" when they tried to get a mistake corrected.

Recommendations

Overall, the positive reviews suggest that Al-Brite may be a good choice for customers looking for high-quality jewelry and personalized service. However, the negative reviews warn that the business may not always be reliable and that customers should be careful when making a purchase.

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