Business Details
27 Years
experience
Your Trusted Partner for Premium Flooring Solutions
Founded in 1999 by Carlos Soares, Divine Flooring has established itself as a leader in premium flooring solutions. Our journey began with a vision to combine personalized service with high-quality materials, eliminating middlemen to ensure direct customer engagement. Over 25 years, we've expanded across Canada and into the U.S., driven by a commitment to innovation and community impact. Our team of experts brings decades of experience in engineered hardwood, vinyl, and custom woodwork, prioritizing client satisfaction through tailored solutions. Recognized for our award-winning designs and partnerships with top global manufacturers, we maintain rigorous quality controls while supporting charitable causes like the Kids Cancer Care Foundation.With showrooms in Calgary, Edmonton, Vancouver, and Chicago, we blend local expertise with international craftsmanship. Our Compassion Guarantee reflects our trustworthiness, offering hassle-free returns and transparent policies. As a family-owned business rooted in ethical practices, we continue to redefine flooring through creativity and technical excellence.
Services
Engineered Hardwood
Vinyl Flooring
Carpet Solutions
Laminate Flooring
Custom Wood Shop
Details
- Year established: 1999
Highlights and features
- We offer 25 years of expertise in engineered hardwood and vinyl flooring.
- Our team provides direct customer engagement without middlemen.
- We support the Kids Cancer Care Foundation through annual fundraising events.
- Our custom wood shop creates bespoke mouldings for specialty projects.
- Our Compassion Guarantee ensures hassle-free returns with no restocking fees.
Services
Engineered Hardwood
Our engineered hardwood combines durable multi-layer construction with premium finishes. Available in oak, walnut, and maple species, these floors resist humidity and temperature changes. Customers choose from modern stains like Smokey Quartz and Black Onyx for customized aesthetics.
Vinyl Flooring
Waterproof vinyl planks and tiles mimic natural materials with high-definition textures. The Voyage WPC and Quest Rigid Core lines offer scratch-resistant surfaces suitable for residential and commercial spaces. Installation options include floating or glued-down methods.
Custom Wood Shop
Our in-house wood shop crafts custom mouldings and specialty patterns like Febbraio and Swoop designs. Using quarter-sawn oak and walnut, we create unique geometric patterns tailored to architectural specifications for residential and commercial projects.
Carpet Solutions
We offer premium carpet selections with moisture-resistant underlayments. Our Calgary-based team provides measuring, installation, and maintenance services for residential and commercial clients. Carpets feature stain-resistant fibers and eco-friendly padding options.
SurfaceLift Care
SurfaceLift products include revitalizers, spray cleansers, and maintenance kits for wood and vinyl floors. The line prevents scratches and maintains finishes through pH-neutral formulas. Available for purchase through our online store and showrooms.
People
Carlos Soares
Founder & CEO
Carlos established Divine Flooring in 1999 after overcoming cancer. With construction industry roots from his father's ironworks business, he pioneered direct-to-customer flooring sales. His leadership expanded operations to four cities while maintaining community-focused values.
Karin Bohn
Award-winning Designer
Karin designed Divine Flooring's Vancouver showroom and Cosmopolitan collection. Her work emphasizes minimalist organization and designer-inspired vignettes, blending functionality with aesthetic innovation to enhance customer experiences.
Questions
What flooring options does Divine Flooring offer?
We provide engineered hardwood, vinyl, carpet, and laminate flooring with customizable stains and patterns.
Does Divine Flooring offer installation services?
Yes, we provide professional installation services for all our flooring products.
What is the Compassion Guarantee?
Our guarantee allows returns of up to 100 sq ft of installed flooring with no restocking fees.
Do you have showrooms outside Canada?
Yes, we operate a showroom in Chicago, Illinois.
How does Divine Flooring support charitable causes?
We host annual charity events like Barley & Smoke, raising over $156,000 for children's cancer care.
