Cinnamon Toast New Media

At Cinnamon Toast, we're a full-service marketing agency that's passionate about elevating our clients' purposes, intensifying their impact, and exceeding their expectations for best-in-class creative services. Our team of experts is dedicated to capturing moments, illuminating ideas, and mobilizing stories in a distinct and memorable way.

Our Capabilities

As a broad-thinking agency, we specialize in leveraging the unique talents and can-do spirit of our people to elevate our work and empower our clients. We offer a robust suite of services that includes:

Brand Strategy

Every successful corporation, organization, and association is underpinned by a cohesive brand strategy, which is an identifiable approach to how these groups show up in the market and win favourability from their target audiences. Our team distills the essence, personality, and core values of clients and uses them to build a brand strategy that holds up, sticks out, and pushes the boundaries of what's expected.

Identity Design

In a world that's densely saturated with logos and advertisements, lemons often get lost. At CT, we elevate brands with a visual system that can't be overlooked or underestimated - whether that's through a logo or logo refresh, iconography, colour palettes, or other graphic elements.

Website Development

Good websites work. Great websites work for the end user. We build highly customized websites using best-in-class coding methodologies and our preferred content management system, WordPress. Our mission is to guide our clients' target audiences to favourable outcomes in three clicks or less.

Copywriting

Marketing is meaningless if the stuff you make isn't illuminated by the stories you tell. We blend our clients' unique sales proposition with that little bit of magic 'sauce' to ensure their stories are capable of making an unforgettable impact on target audiences.

Campaigns

At CT, we don't just rally for our clients' success. We (quite literally) campaign for it. Using owned, earned, and paid media channels, we enact a 360-degree approach to ensure our clients' key messages are delivered and that their objectives are achieved in creative and invigorating ways.

Our Approach

Our approach is built on three pillars: research and discovery, strategy and creative execution, and implementation and optimization.

• Discovery: This is where we understand the depth and breadth of our clients and their needs. We begin by confirming the project's scope, defining objectives, navigating sensitivities, solidifying timelines, and clarifying expectations.
• Strategy and Creative Execution: Based on the insights and information we collect during our research and discovery phase, we'll develop a strategy and blueprint for success moving forward.
• Implementation and Optimization: We'll design and implement a plan for presenting our clients' projects to their target audiences in a thoughtful and compelling manner. We'll also monitor and optimize our efforts to ensure our clients' return on investment is maximized.