The Model Shop

Established in 1928, The Model Shop has been a cornerstone of fashion in St. John's, Newfoundland, for over eight decades. Our legacy began with Isador Wilansky and evolved through generations, maintaining a commitment to style and quality. We specialize in bridal wear, formal attire, and prom dresses, offering an extensive selection of designer collections from renowned brands like Maggie Sottero and Morilee. Our team provides personalized service, including expert fittings and consultations, ensuring every client finds the perfect outfit for their special occasion. We prioritize community engagement through charitable donations and strive to combine tradition with modern trends. With a focus on customer satisfaction, we offer complementary services such as garment steaming and custom legal/court clothing.

Our three-story flagship store in the Grace Building showcases the latest in fashion, from casual wear to red-carpet gowns. We emphasize the importance of in-person consultations to avoid issues associated with online purchases, such as counterfeit products or shipping delays. Our experienced consultants guide clients through the selection process, ensuring a seamless experience from initial appointment to final fitting. As a family-owned business for most of our history, we continue to uphold the values of quality, trust, and style that have defined us since our inception.