Business Details
27 Years
experience
Your Trusted Partner for B2B Lead Generation Solutions
Vision Strategy Marketing (VSM) has been a trusted partner in B2B lead generation, appointment setting, and telemarketing since 1999. With over 25 years of experience, we specialize in connecting businesses with decision-makers through data-driven strategies and personalized outreach. Our team leverages advanced technologies, including AI-powered tools and intent data, to deliver qualified leads and booked appointments tailored to clients' ideal buyer profiles. We operate as an extension of sales teams, handling prospecting, qualification, and pipeline development to reduce internal strain. Our methodology is built on industry best practices like the BANT framework (Budget, Authority, Need, Timeline) to ensure high-quality lead validation.VSM's bilingual capabilities (English, French) and expertise in complex B2B sales cycles position us as a leader in North American markets. We provide real-time reporting, bi-weekly strategy calls, and comprehensive data updates to maintain transparency and measurable results. Our clients span technology, SaaS, professional services, and manufacturing sectors, including long-term partnerships with Dell Technologies and IBM Canada. We offer scalable solutions such as Fractional BDR services to meet diverse business needs without long-term commitments.
Services
Lead Generation
Telemarketing
Appointment Setting
Data Validation
Fractional BDR
Details
- Year established: 1999
Highlights and features
- We have over 25 years of experience in B2B sales cycles.
- Our team uses AI-powered SDRs for efficient outreach.
- We apply the BANT framework for rigorous lead qualification.
- We provide real-time reporting and bi-weekly progress calls.
- We offer bilingual (English & French) services for North American markets.
What people say
Excellent results
Strong value proposition
Measurable results
Quality service
Recommend without hesitation
Services
Lead Generation
VSM's B2B lead generation services identify and attract qualified prospects using data-driven strategies and targeted outreach. We fill sales pipelines with high-potential leads by connecting businesses with decision-makers ready to engage. Our approach combines AI-powered tools, intent data, and human expertise to ensure alignment with clients' ideal customer profiles.
Telemarketing
Our expert telemarketing team conducts personalized outreach to nurture business leads and convert interest into action. We build rapport with prospects, uncover needs, and position clients' solutions as answers to business challenges through strategic, multi-channel engagement and advanced dialing technologies.
Appointment Setting
VSM handles scheduling meetings with warm, pre-qualified B2B prospects, focusing on decision-makers. We ensure sales teams spend time on productive conversations that drive revenue by using rigorous qualification frameworks like BANT to book meetings with high-intent prospects.
People
Nathalie Gauthier
President
Nathalie has led VSM for nearly a decade, growing it into a trusted B2B partner across North America. With 20 years of sales experience at IBM, she champions women-led businesses in tech and focuses on human-first growth strategies.
Danny Marino
Vice President Operations & Growth
Danny has driven VSM's evolution since 2008, focusing on innovation in campaign systems and client success. He bridges people and processes to deliver consistent results using cutting-edge tools and technologies.
Lisa Calhoun
Demand Strategy & Program Design
Lisa has been with VSM since its inception, bringing strategic insight to client partnerships. She excels at turning complex challenges into actionable solutions, combining her experience as both a client and team member.
Henry Tanner
Team Lead, Data Quality
Henry ensures data accuracy and operational efficiency at VSM. Known for his attention to detail and Southern charm, he trains teammates and maintains precise campaign records to support successful outreach.
Questions
What is B2B lead generation, and how does it work?
B2B lead generation identifies potential business customers through targeted outreach, qualification, and nurturing to connect sales teams with decision-makers ready to engage.
How does VSM ensure lead quality in appointment setting?
VSM uses BANT criteria (Budget, Authority, Need, Timeline) to qualify leads, ensuring only high-potential prospects enter your pipeline.
What industries does VSM specialize in?
VSM works with technology, SaaS, professional services, manufacturing, and industrial sectors, handling complex B2B sales cycles.
Can VSM integrate with my existing CRM?
Yes, VSM provides seamless data updates to your CRM, ensuring transparency and actionable insights without direct integration.
How long does it take to see results from a VSM campaign?
Most clients see qualified leads within 30-60 days, depending on target market and industry complexity.
What is a Fractional BDR, and how can it help my business?
A Fractional BDR offers part-time sales support without full-time costs, helping businesses generate leads and set appointments flexibly.
Videos
