Business Details
20 Years
experience
Your Trusted Source for Athletic Footwear in Saint John
Alex & Lily's Shoe Shoppe has been a trusted name in athletic footwear and apparel since our founding in 2006. Originally established in Rothesay, we expanded to Saint John to better serve the region's active community. Our team combines decades of experience in sports retail with a deep understanding of runners' needs, offering expert fitting services and personalized recommendations. We pride ourselves on community involvement, supporting local events like the Canada Day 10 Miler and maintaining partnerships with organizations such as the Nutrien Civic Centre. Our product range includes specialized footwear from brands like Brooks, Asics, and Saucony, catering to diverse needs from trail running to workplace safety.Despite challenges during the pandemic, we remain committed to providing quality products and exceptional service from our Saint John location. Our staff, including longtime associate Sue Bishop, brings technical expertise in areas like racquet stringing and footwear customization. We maintain strong relationships with over 30 independent brands to offer unique products not found elsewhere. Our history of adapting to community needs ensures customers receive both current innovations and trusted classics in athletic gear. This enduring commitment to quality and service continues to make us a preferred destination for athletes and active individuals across southern New Brunswick.
Services
Running Shoes
Winter Boots
Trail Gear
Racquet Services
Workplace Footwear
Technical Socks
Outdoor Apparel
Footwear Customization
Community Events
Sports Accessories
Details
- Year established: 2006
Highlights and features
- We offer expert racquet stringing services by experienced technician Sue Bishop
- Our staff maintains technical certifications in footwear customization
- We carry 30+ independent brands unavailable elsewhere in the region
- We've supported local running events for over 15 years
- Our store stocks specialized footwear for narrow and wide widths
Services
Running Shoes
Our running shoe selection features cushioned stability models, lightweight trainers, and trail-specific designs from top brands. Expert fitting ensures proper support for various gait patterns. Staff receive regular training updates from manufacturers to maintain technical knowledge.
Winter Boots
All-season and insulated winter boots meet CSA safety standards while maintaining comfort in extreme conditions. We stock both men's and women's styles with waterproof membranes and temperature-rated insulation.
Racquet Stringing
Certified technician Sue Bishop provides professional racquet stringing services using high-quality materials. This specialized service supports local tennis programs and recreational players across the region.
Technical Socks
Cushioned running socks, moisture-wicking materials, and blister-resistant designs enhance athletic performance. Brands include Wrightsock, Injinji, and Brooks offering various thicknesses and protection levels.
Community Events
We sponsor and participate in events like the Canada Day 10 Miler, supporting both competitive athletes and casual participants. These initiatives strengthen our commitment to regional wellness and outdoor recreation.
People
Alex Coffin
Owner
Alex founded the business in 2006 after identifying a gap in Rothesay's athletic retail market. With extensive industry experience, he expanded to multiple locations before refocusing on Saint John. His leadership emphasizes community engagement and technical expertise.
Lily Coffin
Co-owner
Lily joined the business during its rebranding phase, bringing fresh perspective to operations. Her involvement helped establish the current Saint John location and maintain connections with local sports organizations.
Questions
What types of athletic footwear do you specialize in?
We specialize in running shoes, trail footwear, and work boots with options for narrow and wide widths. Our inventory includes cushioned stability shoes, waterproof models, and lightweight racing flats.
Do you offer racquet maintenance services?
Yes, we provide professional racquet stringing through technician Sue Bishop. This service supports both recreational players and tournament participants in the Saint John area.
Are technical socks available for purchase?
We carry performance socks from Wrightsock, Brooks, and Injinji in various thicknesses and protection levels. These include blister-resistant designs for runners and hikers.
How does the store support local sports?
We sponsor community running events like the Canada Day 10 Miler and maintain partnerships with local athletic organizations to promote regional wellness initiatives.
What winter footwear options exist?
Our winter collection includes insulated boots with waterproof membranes for both men and women. These CSA-approved models provide traction and temperature-rated protection for cold weather conditions.
Can I find specialized work footwear?
Yes, we stock CSA-approved safety shoes and boots meeting workplace requirements. Our selection includes cushioned stability models and waterproof work boots for various industries.
