Experience the Taste of Germany in Every Bite
At Swan Market, we're passionate about sharing the rich flavors and traditions of authentic German cuisine with the community of Rochester, NY. As a family-owned and operated business, we've been dedicated to providing the highest quality of German-style hand-cut meats and handmade sausages for over 80 years.
Our History
Our story began over two decades ago when Barry and Liz took over the reins of Swan Market, bringing with them their expertise and passion for German cuisine. Barry, with his background in the meat department at Wegmans, and Liz, with her love for traditional German cooking, worked tirelessly to create a menu that would transport customers back to the old country. Today, their children, Eric and James, have joined the family business, bringing new ideas and energy to the table.
Our Mission
At Swan Market, our mission is to provide our customers with an unforgettable dining experience that's steeped in tradition and authenticity. We're committed to using only the freshest ingredients, sourced locally whenever possible, to create dishes that are both familiar and innovative. From our classic schnitzel to our signature sauerbraten, every bite is a testament to our dedication to the art of German cooking.
Our Services
We offer a range of services designed to make your experience with us truly exceptional. Our catering services allow you to bring a taste of Germany to your next event or gathering, while our online ordering platform makes it easy to enjoy our dishes from the comfort of your own home. And, of course, our lunch menu, served Wednesday to Saturday from 11 am to 2 pm, is a must-try for anyone looking to indulge in the rich flavors of Germany.
Our Team
Our team is comprised of passionate individuals who are dedicated to providing exceptional customer service. From our chefs to our sales team, every member of our staff is committed to ensuring that your experience with us is nothing short of exceptional. We're proud to be a family-owned business, and we're grateful for the opportunity to serve the community of Rochester, NY.
Our Commitment
At Swan Market, we're committed to being more than just a deli or catering service. We're dedicated to being a part of the fabric of our community, providing a space where friends and family can gather to share in the joy of good food and good company. We're proud to be a part of Rochester's history, and we look forward to many more years of serving this wonderful community.
Exceptional German Food and Service
Reviewers rave about the exceptional quality of the German food, beer, and service at Swan Market. Many comment on the wide variety of meats, sausages, and traditional sides, stating that the food is delicious and true to the authentic German experience.
Recommendations
Several reviewers suggest that visitors try the Leberkase, liverwurst, Sauerbraten, Schnitzel, and sausages, all of which are praised for their exceptional flavor and quality. They also recommend taking advantage of the deli counter and butcher shop, as well as the communal dining experience.
Variety and Authenticity
Reviewers praise the market for its wide variety of meats, sausages, and traditional sides, stating that the food is authentic and true to the German culture. Many comment on the generous portions and friendly service, making it a must-visit destination for German food enthusiasts.
Atmosphere and Ambiance
Several reviewers mention the cozy atmosphere and friendly staff, stating that the market has a warm and welcoming environment. Many comment on the traditional German decor and the option to dine in or take out, making it a convenient choice for visitors.

Be the first to review Swan Travel.
Write a Review