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33 Years
experience
Trusted Vision & Hearing Care in Port Colborne
Smith Optical & Hearing Care has been serving Port Colborne and surrounding areas since 1993, providing comprehensive vision and hearing solutions. Our family-owned business combines decades of expertise with personalized care, offering eye exams, designer eyewear, contact lenses, and advanced hearing aids. Our team includes certified professionals like Dr. Bryanna Pinelli, who graduated from the University of Waterloo in 2017, and Cheryl, a Hearing Instrument Specialist with over 32 years of experience.

We prioritize patient education, ensuring clients understand their eye health and hearing needs while offering direct billing to most insurance providers. With extended hours and house visits available in Port Colborne, we remain committed to accessible, community-focused care.
Services
Eye Exams Hearing Aids Contact Lenses Designer Eyewear Hearing Tests
Details
  • Year established: 1993
Highlights and features
  • Family-owned since 1993 with deep community roots
  • Certified specialists in vision and hearing care
  • Direct billing available with most insurance providers
  • House visits offered within Port Colborne city limits
  • Comprehensive services from eye exams to hearing aids
What people say
Great customer service Knowledgeable staff Pricing was better Extremely friendly Would never go anywhere else
Services
Eye Exams
Our comprehensive eye exams assess visual acuity, eye health, and potential diseases. Using advanced technology like Optical Coherence Tomography, we detect conditions like glaucoma and macular degeneration. Patients receive detailed explanations of their prescription and eye health status.
Hearing Aids
We offer customized hearing aid fittings with Real Ear Verification for optimal performance. Our specialists provide ongoing support for device pairing, troubleshooting, and maintenance. Services include hearing protection solutions and government-funded options where applicable.
Contact Lenses
Our certified contact lens fitters ensure proper fit and eye health. We provide training on lens care, follow-up assessments, and recommendations for premium brands. Services include spherical, toric, and multifocal lenses tailored to individual needs.
Designer Eyewear
We offer a wide range of designer frames and lenses for all ages. Our opticians help select eyewear that combines style with functional vision correction. Frames are available to suit various prescriptions and lifestyle requirements.
Hearing Tests
Our hearing evaluations use soundproof booth testing to diagnose hearing loss. Services include Real Ear Verification for accurate fittings and assessments of hearing protection needs for different environments like noisy workplaces or swimming.
People
Dr. Bryanna Pinelli
Optometrist
Dr. Pinelli graduated from the University of Waterloo in 2017. She provides comprehensive eye exams and manages conditions like glaucoma and diabetic retinopathy. She emphasizes patient education about eye health and vision correction.
Cheryl
Hearing Instrument Specialist/Optician
With over 32 years of experience, Cheryl specializes in customized hearing solutions. She uses the latest technology to address individual hearing needs and provides personalized follow-up care for hearing aid users.
Aynsley
Optician
Aynsley is a certified contact lens fitter who focuses on matching patients with optimal eyewear solutions. She ensures proper fit and visual clarity while providing ongoing support for contact lens wearers.
Sara Smith
Hearing Instrument Specialist
Sara graduated from MacEwan University in 2023. She specializes in hearing aid fittings, device pairing, and technical support. She works closely with patients to find personalized hearing solutions and provides ongoing maintenance assistance.
Questions
What services does Smith Optical offer?
We provide eye exams, hearing tests, designer eyewear, contact lenses, and hearing aids with direct insurance billing.
Do you accept insurance?
Yes, we direct bill most insurance companies including WSIB, ADP, VAC, and ODSP for applicable services.
Are house visits available?
House visits are offered within Port Colborne city limits for vision and hearing assessments.
What hearing aid brands do you carry?
We offer leading hearing aid brands with personalized fittings and ongoing technical support.
Do you provide pediatric eye exams?
Yes, we follow Canadian Association of Optometrists' guidelines for children's eye exams from infancy through adolescence.
How often should I get an eye exam?
Every 1-3 years depending on age and health conditions, with annual exams recommended for seniors and children.