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Business Details
50 Years
experience
Your Trusted Hair & Beauty Salon in Toronto
Founded in 1976 by Maurice Fiorio At Square One, our salon has redefined hair care excellence in Toronto and the Greater Toronto Area. With over 50 years of industry experience, we combine artistic vision with technical expertise to deliver personalized hair solutions that enhance individuality. Our team of professionally trained stylists prioritizes client needs, offering customized consultations and services rooted in a philosophy of realistic, manageable beauty. From cutting-edge haircuts to innovative coloring techniques, we maintain a commitment to quality, professionalism, and client satisfaction.

Our expansion to six GTA locations and the establishment of the Fiorio At Square One Beauty Academy in 2000 reflect our dedication to nurturing talent and advancing industry standards. Recognized for appearances on CityLine and groundbreaking achievements like the highest-altitude haircut, we continue to set benchmarks in hair care innovation while maintaining the personalized service that defines our brand.
Services
Haircuts Styling Coloring Spa Services Waxing Beauty Academy Hair Care Products
Details
  • Year established: 1976
Highlights and features
  • Over 50 years of combined stylist experience
  • Personalized consultations for tailored results
  • Professionally trained stylists with ongoing education
  • Client-focused approach with no imposed styles
  • Complimentary post-service care and follow-up
Services
Haircutting
Our expert stylists create personalized haircuts tailored to your face shape, lifestyle, and preferences. Using texturizing techniques developed over decades, we ensure every cut enhances your natural features while remaining easy to maintain. Clients receive a complimentary beverage and scalp massage during each session.
Hair Coloring
Custom color treatments transform your look while maintaining hair health. Our colorists use a level-based system considering experience and skill to deliver precise results. Prices start from $75+ with personalized consultations determining final costs based on hair complexity and desired effects.
Spa Services
Hand and foot care treatments combine luxury with practicality. Choose from classic manicures starting at $33+ or indulgent pedicures from $58+. All services use professional-grade products to ensure lasting results while promoting nail health and cuticle care through specialized techniques.
Waxing
Precision waxing services target unwanted hair with lasting smoothness. From basic eyebrow shaping ($25+) to full-body treatments ($100+), our estheticians use gentle yet effective methods suitable for sensitive skin. Post-treatment care advice ensures optimal results between appointments.
Beauty Academy
Established in 2000, our academy trains future stylists in technical skills and business acumen. Students learn Fiorio At Square One's signature techniques through hands-on practice and mentorship programs. Graduates receive certification recognized across our GTA locations and associate salons worldwide.
People
Maurice Fiorio
Founder & Master Stylist
With over 50 years in the industry, Maurice established Toronto's first Fiorio At Square One salon in 1976. A regular CityLine guest, he set the world record for highest-altitude haircut in 2015. His expertise shapes our training programs and product development.
Questions
What areas do Fiorio At Square One Salons serve?
We operate six locations across the Greater Toronto Area including Bayview, Beaches, Cumberland, Gibson, Square One, and Vaughan.
How are stylist pricing levels determined?
Pricing reflects stylists' experience years, technical skill, and client retention rates. Levels 1-3 correspond to junior, intermediate, and senior stylists respectively.
Do you offer student training opportunities?
Our Fiorio At Square One Beauty Academy provides comprehensive hairstyling education since 2000, combining technical skills with business training for aspiring professionals.
What makes Fiorio At Square One's approach unique?
We combine French texturizing techniques with personalized consultations, focusing on creating manageable, realistic styles that complement individual lifestyles and features.
Are post-service follow-ups included?
Yes, all services include complimentary follow-up care and an ECI charge explanation for ongoing client satisfaction and transparency.
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