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Business Details
47 Years
experience
Your Trusted Jewelry Store in Toronto for Custom Engagement Rings & Wedding Bands
Serli & Siroan has been crafting timeless jewelry since 1979, blending artistry with ethical sourcing. Our family-owned business prioritizes personalized service, offering custom engagement rings and wedding bands designed to reflect individual love stories. With over 45 years of expertise, we ensure every piece meets rigorous quality standards using GIA-certified diamonds and conflict-free materials. Our Toronto studio showcases a curated collection of luxury jewelry, emphasizing innovation in design while maintaining traditional craftsmanship.

We provide lifetime maintenance services, including cleaning and prong checks, to preserve the longevity of your cherished pieces. As a trusted local jeweler, we combine generational knowledge with modern techniques to create heirlooms that celebrate enduring commitments.
Services
Custom Engagement Rings Wedding Bands Diamond Certification Jewelry Repair Appraisal Services
Details
  • Year established: 1979
Highlights and features
  • Legacy of excellence since 1979 with family-owned craftsmanship
  • GIA-certified diamonds and ethically sourced materials
  • Custom design process tailored to individual love stories
  • Toronto's largest selection of luxury engagement rings
  • Complimentary lifetime maintenance services
Associations and certifications
  • GIA
  • GL
What people say
Exceptional craftsmanship Knowledgeable staff Stunning designs Personalized service Ethically sourced diamonds
Services
Custom Engagement Rings
Create one-of-a-kind engagement rings tailored to your unique love story. Our designers collaborate closely to translate personal narratives into handcrafted masterpieces using ethically sourced diamonds and premium metals. Each piece undergoes meticulous quality checks to ensure lasting brilliance and structural integrity.
Wedding Bands
Discover timeless wedding bands crafted from platinum, white gold, and yellow gold. Our collection combines classic elegance with modern designs, offering both ready-made and customizable options to symbolize enduring partnership and commitment.
Diamond Certification
All diamonds come with GIA or GL certification, guaranteeing ethical sourcing and precise grading. We provide detailed reports on cut, clarity, color, and carat weight to ensure transparency and informed decision-making for your investment.
Jewelry Repair
Preserve your jewelry's beauty with professional repair services including prong tightening, polishing, and resizing. Our artisans use advanced techniques to restore damaged pieces while maintaining original craftsmanship standards.
Appraisal Services
Obtain accurate valuations for insurance or resale purposes. Certified appraisers examine materials, craftsmanship, and market trends to provide comprehensive documentation of your jewelry's worth and authenticity.
People
Daniel Siroan
Expert Jeweller & CEO
With 30 years of experience, Daniel Siroan combines traditional techniques with modern design. He leads Serli & Siroan's craftsmanship, ensuring every piece reflects both technical precision and emotional significance through personalized consultations.
Questions
What types of engagement rings do you offer?
We provide classic solitaires, vintage-inspired designs, halo settings, and modern styles, all crafted with ethically sourced diamonds and customizable options.
Can I customize my engagement ring?
Yes, our custom design service allows you to create a unique ring tailored to your preferences, from diamond selection to metal type and setting.
Are your diamonds conflict-free?
All diamonds are GIA-certified and ethically sourced, with documentation verifying their origins and quality standards.
Do you offer financing options?
Yes, we provide flexible payment plans through partnerships with financing institutions to make your purchase manageable.
How long does custom ring creation take?
Custom engagement rings typically take 4-6 weeks, depending on design complexity and material availability.
What after-sales services do you provide?
We offer complimentary lifetime services including cleaning, prong checks, and maintenance to ensure your jewelry remains in pristine condition.