Empowering Canadians to achieve financial security and peace of mind
At Equitable Life of Canada, we pride ourselves on being a mutual company that puts the needs of our customers first. As one of the largest mutual life insurance companies in Canada, we have been providing innovative insurance and investment solutions to individuals, families, and businesses for over 90 years. Our commitment to excellence and our strong financial foundation have earned us a reputation as a trusted partner for those seeking to protect their financial future.
Our Services
We offer a wide range of insurance and investment products designed to meet the diverse needs of our customers. Our individual insurance products include term life, whole life, universal life, and critical illness insurance, as well as savings and retirement solutions such as segregated funds, guaranteed interest accounts, and payout annuities. For businesses, we provide group benefits solutions that include life, accident, and critical illness insurance, health care spending accounts, and disability management solutions. Our investment management team offers a range of investment products, including mutual funds, exchange-traded funds, and commercial mortgages.
Why Choose Us?
So why do business with us? For starters, our mutual company structure means that our policyholders are also our owners, which allows us to focus on long-term growth and stability rather than short-term profits. We also pride ourselves on our strong financial strength, competitive products, and dedicated customer service. Our experienced advisors and insurance professionals are committed to providing personalized service and expert guidance to help our customers achieve their financial goals.
Our Purpose
Our purpose is to help Canadians achieve financial security and peace of mind by providing innovative insurance and investment solutions that meet their unique needs. We believe in building strong relationships with our customers, advisors, and partners, and in making a positive impact on the communities we serve.
Complaints
Many reviewers have expressed extreme dissatisfaction with Equitable Life, labeling them as scammers, the worst insurance company, and having the worst customer service. Several customers have reported being unable to get through to customer service representatives, with some waiting over two hours on hold. Others have had issues with direct billing, with claims being repeatedly rejected or delayed. One reviewer even accused the company of seeking excuses to refuse claims.
Inconsistencies
The reviewers have also highlighted inconsistencies in the company's practices, such as poor mailbox management and difficulties in getting responses to emails. This has led to frustration and disappointment among customers.
One Positive Experience
However, one reviewer, Louise Kennedy, had a very positive experience with Equitable Life. She commended the company's friendly and helpful customer service representatives, who were knowledgeable and enthusiastic about their job. She even appreciated the small talk and the fact that one representative knew the hockey score.
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