Business Details
40 Years
experience
Your Trusted Source for Premium Hardwood Flooring
Since 1986, Superior Flooring has been dedicated to crafting the highest quality hardwood flooring available. Our commitment to excellence begins with sourcing premium lumber and continues through precision milling and innovative finishing processes. We offer a diverse range of products, including Solid Hardwood, Engineered Hardwood, and Enhanced Hardwood, each designed to meet the demands of residential and commercial applications. Our state-of-the-art manufacturing facility in Rockwood, Ontario, ensures uniformity and durability through advanced techniques like micro-bevel edge profiling. With board lengths up to 90 inches, our flooring provides a seamless aesthetic and streamlined installation. Our water-clear, low-VOC finishes and handcrafted textures, such as wire-brushed and smooth surfaces, reflect our dedication to both environmental responsibility and timeless design. Backed by a 99.1% rating from the National Wood Flooring Association, we prioritize transparency in our processes and exceed industry standards.Our team of nearly 100 employees distributes products through 150+ retailers across North America, ensuring accessibility without compromising quality. We stand by our heritage of unmatched craftsmanship, offering a warranty that guarantees longevity and customer satisfaction. From forest to factory-finished planks, Superior Flooring remains true to its mission: producing hardwood floors that stand the test of time.
Services
Solid Hardwood Flooring
Engineered Hardwood Flooring
Enhanced Hardwood Flooring
Custom Stain Matching
Flooring Accessories
Details
- Year established: 1986
Highlights and features
- We have over 35 years of specialized expertise in hardwood flooring production.
- Our state-of-the-art facility ensures precision milling and uniform tongue-and-groove joints.
- We offer the industry's longest average board lengths, up to 90 inches.
- Our water-based, low-VOC finishes prioritize environmental responsibility and indoor air quality.
- We maintain a 99.1% quality rating from the National Wood Flooring Association.
Associations and certifications
- National Wood Flooring Association (NWFA)
What people say
Unmatched craftsmanship
Long-lasting durability
Eco-friendly finishes
Wide product variety
Expert guidance
Services
Solid Hardwood Flooring
Crafted from single-piece hardwood, our Solid Flooring offers refined grain patterns and lasting stability. Ideal for residential spaces, it features precise milling for tight joints and a micro-bevel edge to enhance visual appeal. Available in multiple species and finishes, it combines timeless aesthetics with modern durability.
Engineered Hardwood Flooring
Our Engineered Flooring features a Baltic birch core with a 4mm hardwood wear layer, providing enhanced strength against moisture and temperature changes. Designed for versatility, it suits both above-grade and concrete subfloors, making it ideal for diverse environments while maintaining the natural beauty of solid wood.
Enhanced Hardwood Flooring
Enhanced Flooring uses a woven hardwood structure for maximum stability, preventing warping and ensuring a flat surface. Perfect for high-traffic areas, it retains the authentic look of wood while offering superior resistance to environmental stressors, guaranteeing long-term performance in residential and commercial settings.
Custom Stain Matching
We provide precise stain matching for moldings and repairs, ensuring seamless integration with existing floors. Using our proprietary water-based staining process, we achieve consistent, vibrant colors that align with our low-VOC standards, allowing clients to maintain aesthetic continuity in their spaces.
Flooring Accessories
Our accessories include transition pieces, stair nosing, and vents, all finished to match flooring products. Designed for functional and aesthetic cohesion, these components ensure smooth transitions between surfaces while maintaining the quality and visual integrity of the Superior Flooring brand.
People
John Herwynen
Co-Founder
John Herwynen co-founded Herwynen Saw Mills in 1986, bringing decades of expertise in lumber production and hardwood flooring innovation. His commitment to quality drives Superior Flooring's industry-leading standards.
Peter Herwynen
Co-Founder
Peter Herwynen has dedicated over 35 years to refining hardwood manufacturing processes, ensuring Superior Flooring's products exceed durability and aesthetic expectations while maintaining environmental responsibility.
Dave Herwynen
Co-Founder
Dave Herwynen helped establish Superior Flooring's reputation for precision milling and customer-centric solutions, leveraging his technical knowledge to develop products that balance tradition with modern innovation.
Questions
What types of hardwood flooring do you offer?
We offer Solid Hardwood, Engineered Hardwood, and Enhanced Hardwood flooring options, each available in various textures, species, and finishes for residential and commercial use.
Can your flooring be installed over radiant heat?
Our Engineered and Enhanced Engineered products are compatible with radiant heat systems, except for specific Hickory and Maple variants. Solid Hardwood is not recommended for radiant heat.
How do I maintain my Superior Flooring?
Use pH-neutral or alcohol-based cleaners like Bona, avoid oil-based products, and maintain humidity levels between 35-50% for solid and 30-65% for engineered flooring.
Are your products environmentally friendly?
Yes. Our water-based finishes emit minimal VOCs, and our manufacturing process avoids formaldehyde and hazardous air pollutants, ensuring eco-conscious, sustainable flooring solutions.
Do you sell directly to consumers?
We distribute through 150+ retailers across North America. Contact your local dealer for purchases, samples, and installation guidance.
What warranty do you provide?
We offer a comprehensive warranty covering material and craftsmanship quality, ensuring long-term durability and satisfaction with proper installation and maintenance.
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