Trust us to take out the dents!
At Guardsman Insurance, we pride ourselves on being a different kind of insurance broker. We believe that insurance should be about more than just providing coverage - it's about building relationships and serving our clients as extensions of our own family. That's why we strive to serve our clients in plain language, providing individualized solutions and personal communication.
Our History and Philosophy
Guardsman Insurance Services has a rich history that dates back to the late 1950s when Keith Watson started his own insurance brokerage. In May 1971, Guardsman Insurance Services Inc. was incorporated with Kingston, Ontario as its head office. Over the years, we have expanded, opening offices in Ottawa and Bancroft. With the growth of internet-based business, we now serve clients across the province of Ontario.
Our commitment to serving our clients has remained unwavering, and we continue to operate as a family-owned business. Keith's grandson, Thomas, purchased the company in 2013, ensuring our stability for decades to come. Our philosophy is simple: we strive to serve our clients in plain language, providing individualized solutions and personal communication. You are never just a number to us - you are part of our family.
Meet the Team
Our dedicated brokers are committed to finding the best fit for your insurance needs. We don't just focus on price - we work with you to design an insurance program that meets your unique needs. Our brokers will work to match you to the appropriate coverage at a highly competitive price.
Flexible Plans
We understand that every individual has different financial situations. That's why we offer flexible payment plans for all of our clients. Whether you are self-employed, a student, or simply experiencing financial hardship, we can work with you to find a payment plan that suits your needs.
Our Philosophy Reaffirmed
Insurance is a complicated product, and as such, we have adopted a simple philosophy for our clients. We strive to serve our clients in plain language, providing individualized solutions and personal communication. Our clients are extensions of our family, and you are never just a number to us. Guardsman Insurance truly cares about our clients and values our long-term relationships.
Overall Performance
Guardsman Insurance receives mixed reviews from customers, with some praising their excellent service and others expressing frustration with communication and policy issues.
Positive Experiences
Some customers have had positive experiences with Guardsman Insurance, citing their helpful and knowledgeable staff, competitive pricing, and ease of policy setup. These customers appreciate the personal touch and attention to detail provided by the brokerage, making them feel like valued customers.
Negative Experiences
On the other hand, some customers have had negative experiences with Guardsman Insurance, citing poor communication, unprofessional behavior, and issues with policy changes and payment schedules. These customers express frustration and disappointment with the lack of response to their inquiries and the mistakes made by the brokerage.
Specific Issues
Some specific issues mentioned by customers include:
- Poor Communication: Customers have reported difficulty in getting responses to their emails and calls, and have experienced frustration with the lack of follow-through on policy changes and clarifications.
- Unprofessional Behavior: Some customers have reported rude and unprofessional treatment from staff, which has led to a negative experience.
- Policy Issues: Customers have reported issues with policy changes, payment schedules, and incorrect information on policy documents.

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