Protect everything you care about
Who We Are
The Personal is a leading Canadian insurance company recognized for its personalized approach and unwavering commitment to protecting what matters most. For over a century, we have been helping our clients navigate the complexities of insurance, offering tailored coverage options and expert guidance every step of the way.
Our Mission
Our mission is to empower our clients to make informed insurance decisions and feel confident in their financial protection. We pride ourselves on building lasting relationships with our clients, understanding their unique needs and delivering tailored solutions that meet their individual requirements.
Our Services
We offer a comprehensive range of insurance products to meet every Canadian's unique needs. Our expertise spans various areas, including:
Auto Insurance
- Comprehensive protection for cars, trucks, motorcycles, and other vehicles.
- Competitive rates and optional coverage options to customize your plan.
- Convenient online services and mobile app for seamless management of your insurance.
Home Insurance
- Secure your home against unforeseen events like fire, theft, or damage.
- Choose from various coverage levels and additional options like flood protection and home automation.
- Benefit from our Alert program with a DIY home security system and potential savings on your insurance.
Recreational Vehicle Insurance
- Comprehensive coverage for motorcycles, snowmobiles, ATVs, and other recreational vehicles.
- Protection for parts, accessories, and personal belongings.
- Flexible payment options and optional roadside assistance.
Pet Insurance
- Affordable protection for your furry friends against unexpected illnesses and accidents.
- Comprehensive coverage for various health concerns and preventive care.
- Flexible payment plans and a seamless online enrollment process.
Travel Insurance
- Peace of mind while you travel, whether for business or pleasure.
- Coverage for medical emergencies, trip cancellations, lost luggage, and more.
- 24/7 claims support and assistance worldwide.
More than just insurance
At The Personal, we believe in building strong relationships with our clients and providing personalized experiences. Our commitment to exceptional customer service is reflected in:
- Dedicated account managers: Your dedicated advisor will be your primary point of contact, ensuring personalized guidance and support.
- Responsive online services: Manage your insurance seamlessly through our secure online portal.
- Flexible payment options: Choose convenient payment plans to fit your budget.
Our Vision
Our vision is to be recognized as a leading insurance provider in Canada, known for our personalized approach, comprehensive coverage options, and exceptional customer service. We are committed to helping Canadians navigate the complexities of insurance with confidence and ease.

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