Ross M Durant Insurance Agency

Our Story

At Ross M. Durant Insurance Agency Limited, we take pride in being a family-owned and operated financial services company with a rich history dating back to 1941. Our founder, Norman Merton Durant, started in the insurance business in June 1941. His son, Ross, joined the practice in 1956, and in 1982, the company was incorporated. In 1987, Merton's grand-daughter, C. Michele Wilson, joined the practice, becoming the third generation to the family business. Michele holds various designations, including Chartered Life Underwriter (CLU), Chartered Financial Consultant (CH.F.C.), Certified Financial Planner (CFP), and Financial Management Advisor (FMA). As a Certified Financial Planner (CFP), Michele can work with you to realize your financial freedom in retirement.

Our Mission

Our mission is to provide unbiased opinions and tailored financial solutions that meet the unique needs of our clients. We believe in building long-term relationships built on trust, transparency, and open communication. Our team takes the time to understand your goals, priorities, and obstacles, and works closely with you to develop a personalized plan that aligns with your aspirations.

Our Process

At Ross M. Durant Insurance Agency Limited, our process begins with getting to know you and your goals. We take the time to understand your financial situation, aspirations, and concerns. Our comprehensive approach includes the following steps:

1. Introductory Meeting: We'll have an initial meeting to identify your goals, priorities, and expectations. We'll establish what you want to achieve and whether an ongoing partnership is the right fit.

2. Exploration & Preliminary Planning: We'll take a deeper dive into your situation, having a more detailed conversation about your personal and financial goals. We'll start sketching a preliminary plan, and the more open and transparent this phase is, the more detailed our plan will be.

3. Detailed Planning: With a solid foundation, we'll deliver an easy-to-follow roadmap that will guide you towards your financial goals. This plan will address the areas that are most important to you, outline the steps needed to conquer potential obstacles, and aim to gain maximum returns via a solid, tax-efficient portfolio.

4. Ongoing Support & Advice: Life is constantly changing, and your goals will too. When new priorities lead you towards different approaches to wealth management and savings, we'll be here to adapt your plan so it transitions along with you.

Our Services

We offer a range of services designed to help you achieve your financial goals, including:

Retirement Planning: Retirement planning shouldn't start at retirement; it should start well before. We take a long-term view of your financial wellbeing to help create a life after work that is as well-planned as your life while working.

Estate Planning: Having an estate plan is paramount in ensuring your estate is handled according to your wishes. We can assist in drafting documents and reviewing your situation to ensure your estate benefits the people and charities you care about most.

Health Insurance: While Canada has a publicly-funded healthcare system, there are still circumstances where individuals and families are burdened with healthcare expenses not covered by the government, which they are unable to cover.

Charitable Giving: Everyone has their own reason for gifting their assets or a portion of their income to charitable organizations. Some find comfort in helping others who are less fortunate, while others simply want to share their good fortune.

Insurance Planning: Our team is dedicated to providing insurance solutions that cater to your unique needs. We'll work with you to design a customized insurance plan that protects your assets, income, and future.

Get in Touch

To learn more about how we can help you achieve your financial goals, please contact us at (905) 947-0080 or cmwilson@durant-financial.com.