Get back on the road, or trail, with confidence!
At Straight Line, we're passionate about providing the best possible service and sales experience for our customers. As Fernie BC's full-service, full-time, year-round bike shop, we're dedicated to helping you get the most out of your ride. Whether you're a seasoned pro or just starting out, our team is here to help you every step of the way.
Our Story
Our goal is to provide the most comprehensive service in town, while also offering the best bikes and gear available. We're proud to stock bikes from top brands like Santa Cruz, Giant, Transition, Forbidden, Norco, and We Are One, as well as a vast selection of parts, clothing, and accessories from Shimano, SRAM, Chromag, We Are One, One Up, Maxxis, Troy Lee Designs, Dharco, and 7mesh.
Our Services
As a full-service bike shop, we can replace, rebuild, and restore anything you throw at us. Our expert mechanics are trained to handle everything from routine tune-ups to complete suspension overhauls. We're the only shop in the valley offering complete suspension overhauls, and we have the best mechanics in the business.
We understand the importance of regular maintenance to keep your bike running its best. That's why we offer a range of service packages and pricing to suit your needs. From basic servicing to complete overhauls, we've got you covered. We're also happy to provide custom building services for your dream bike.
What Our Customers Say
Don't just take our word for it! Our customers rave about our exceptional service, knowledgeable staff, and top-notch mechanics. From fixing minor issues to complete rebuilds, we've helped countless riders get back on the road or trail. Check out our testimonials to see what our customers have to say about us!
Exceptional Customer Service
The majority of reviewers praised the exceptional customer service received at the bike shop. Many reviewers mentioned the friendly, helpful, and knowledgeable staff who went above and beyond to assist with their needs.
Competent Mechanics and Technicians
Several reviewers expressed their satisfaction with the competent mechanics and technicians at the shop. They praised their expertise, efficiency, and attention to detail in fixing their bikes and providing excellent maintenance service.
Wide Inventory and Reasonable Prices
Some reviewers mentioned the shop's extensive inventory of bike parts and accessories, which allowed them to find what they needed quickly. Additionally, they praised the reasonable prices for the products and services offered.
Overall Experience
The reviewers overwhelmingly expressed their satisfaction with their overall experience at the bike shop. Many praised the shop's ability to provide a welcoming and inclusive environment, making them feel comfortable and confident in their purchases and repairs.
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