Business Details
50+ Years
experience
Your Trusted Ontario Insurance Brokers
Established in 1951, Visser Insurance Brokers has built a legacy of trust and expertise in the insurance industry. Our team of dedicated brokers specializes in delivering tailored insurance solutions for personal and commercial clients across Ontario. With over seven decades of combined experience, we prioritize education, transparency, and lifelong client relationships. Our commitment to excellence is reflected in our partnerships with Canadas leading insurance providers, ensuring comprehensive coverage for home, auto, business, and life insurance needs.As a third-generation family-owned brokerage, we blend tradition with innovation to adapt to evolving client demands while maintaining a focus on personalized service. Our brokers are recognized for their deep market knowledge, ethical standards, and dedication to helping clients navigate complex insurance decisions. We operate with the philosophy that insurance is not just a transaction but a long-term partnership, providing ongoing support and peace of mind for our clients.
Services
Auto Insurance
Home Insurance
Commercial Insurance
Life Insurance
Term Life Insurance
Details
- Year established: 1951
Highlights and features
- We offer 70+ years of combined insurance expertise in Ontario markets
- Our brokers hold partnerships with Canada's largest insurance providers
- We specialize in customized coverage for unique personal and business needs
- Our third-generation family ownership ensures long-term client commitment
- We provide ongoing insurance education and policy reviews for evolving needs
Services
Auto Insurance
We provide comprehensive auto insurance solutions meeting Ontario's legal requirements while offering customizable coverage options. Our brokers help clients understand liability limits, accident benefits, and optional protections like collision and comprehensive coverage. With access to multiple insurers, we secure competitive rates for drivers across Toronto and North Bay.
Home Insurance
Our home insurance policies protect Ontario properties against fire, theft, and water damage while offering liability coverage. Brokers assist clients in selecting between comprehensive, broad form, and extended coverage options tailored to their property value and risk profile. We also explain endorsement opportunities for high-value items.
Commercial Insurance
We offer commercial general liability and professional liability (E&O) insurance for Ontario businesses. Our brokers help companies understand coverage for bodily injury, property damage, and professional service risks. Policies are customized to protect against industry-specific exposures while meeting legal requirements for business operations.
Life Insurance
We provide term life, whole life, and universal life insurance solutions to protect families and businesses. Brokers explain policy structures including renewable terms, cash value accumulation, and tax-deferred growth options. Our guidance ensures clients select appropriate coverage amounts for mortgage protection and income replacement needs.
Term Life Insurance
Our term life insurance products offer affordable protection for specific periods like mortgage terms. Brokers explain level premium options, conversion privileges to permanent policies, and appropriate term lengths. We help clients balance coverage needs with budget considerations while ensuring adequate financial protection for dependents.
People
BJ Visser
Operations Manager
Third-generation insurance professional managing daily operations since 2009. Combines family tradition with modern insurance practices to serve Ontario clients.
Jack Visser
Co-Founder
Industry veteran with decades of experience expanding the business from its 1980 foundation. Instrumental in merging Visser Insurance with DesRoches in 1996.
Jamie DesRoches
Co-Founder
Took over DesRoches Insurance in 1987 before merging with Visser Insurance. Brought extensive general insurance expertise to the amalgamated brokerage.
Questions
What types of insurance do you offer?
We provide auto, home, commercial, life, and term life insurance solutions tailored to Ontario residents and businesses.
Do you offer insurance discounts?
Yes, we help clients access home-auto bundles, loyalty discounts, and specialized rates for mature drivers and retirees.
How do I choose between home insurance policies?
Our brokers explain comprehensive vs. broad form coverage and help select appropriate limits based on your property's value and risks.
What commercial insurance do small businesses need?
We recommend commercial general liability coverage as a foundation, with additional protections tailored to your specific business risks.
Can I adjust my life insurance policy later?
Yes, many term policies offer conversion options to permanent coverage as your financial needs evolve over time.
How does auto insurance coverage work in Ontario?
Ontario requires liability, accident benefits, and direct compensation coverage. We help customize additional protections based on your driving needs.
